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InTandem Advisory – September 2022 Monthly Report

Oct 7, 2022

Manager

September was a much more positive month for the campaign, with user traffic rising by 32.5% for a total of 110 site visitors. There was a particular high point of 21 users (all new) on the website on 07 September. A small but notable number of users arrived through organic search channels, with all of them new. Their average session duration was also well over 3 minutes, which shows that website content is relevant to their searches. The site’s average SEO rank slipped by a slight 0.6%, but there are more keywords now in the top 3 spots of Google search results. In September, we focused on citation work and off-page optimisations to improve backlinks and website authority.

SEO Analysis

  • 11 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for doctors Townsville’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for doctors Newcastle’ is ranking in the 5th position (first page).
  • Keyword ‘accountant for doctors Adelaide’ is ranking in the 6th position (first page).
  • In September, the SEO campaign focused on citation work and off-page optimisation strategies with the goal of improving the backlinks and how Google perceives the site’s authority, relevance, and trustworthiness.

    • InTandem Advisory – August 2022 Monthly Report

    Sep 7, 2022

    Manager

    The campaign experienced several challenges throughout August. User traffic saw a drop, as did organic search traffic. Still, the month ended on a upward note, and we hope that our strategies will continue this promising trend. More favourably, users arriving through referral or organic (SEO) channels spent significant amounts of time on the website. This has us optimistic about next month’s performance. For SEO, we did experience a setback, but keyword performance has been mostly stable. August saw us focus on-page optimisations on the ‘business and tax advisory for doctors Brisbane’ keyword, with the aim of gaining a solid keyword ranking. In September, we will switch to off-page strategies to improve the way Google and customers perceive the website’s authority and relevance.

    SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for general practitioners Wollongong’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for doctors Newcastle’ is ranking in the 5th position (first page).
  • Keyword ‘accountant for doctors Adelaide’ is ranking in the 7th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘business and tax advisory for doctors Brisbane’. The goal was to help it get a more solid ranking that is closer to the first page of Google search results.
  • For the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.