Manager
April sees more mixed results for the campaign, although results are generally stable. User traffic went up by 67.6%, although the overall trend was up-and-down. We saw a peak on 17 April, with 27 users arriving on the website. SEO performance has been average, understandable since the campaign is in its beginning stages. We plan to focus our strategies on the ‘accountant for doctors melbourne’ target keyword as it is highly competitive. In terms of the Google Ads campaign, April has been something of a challenge. We did see 2 conversions from the Accountant for Doctors ad group, but none from the Tax Plan group. This is in part due to a limited budget being used on high-competition keywords. For April, we adjusted the bids to remain competitive without overspending and added competitor search terms of the negative keyword list. We also updated conversion tracking. This May, we will test the Maximise Conversion strategy to see if it improves ad performance.
SEO Analysis
For the month of April, our keywords have yet to attain remarkable rankings. This can be quite expected with relatively new campaigns.
In May, we plan to focus our optimisation strategies on the high-competition keyword ‘accountant for doctors melbourne’ as it has significant average monthly searches.
With this in mind, we will also further expand our on-page and off-page strategies for vital keywords to ensure they gain a more solid foothold in the rankings and to bring them closer to the first page of Google search results.
Google Ads Analysis
2 Conversions
247 Clicks
1.04% CTR
$1.78 Avg. CPC
0.81% Conversion Rate
April has been challenging for Google Ads. We have seen 2 conversions from the Accountant for Doctors ad group, which is a consistently positive response.
However, the Tax Plan ad group still has no conversions. The campaign is also limited by budget, which means that the daily budget is immediately being used up due to high competition for keywords and losing opportunity for the latter part of the day.
For April, we added competitor search terms in the negative keyword list and adjusted the bids of some keywords to stay competitive while not overspending or being too aggressive. We also updated the conversion tracking to make sure all important conversion actions are being tracked properly after the website updates that included changes in the custom landing page used for the Google Ads campaign.
The plan for May is to test Maximise Conversion if there will be a significant improvement in performance, which is an overall reduction in cost per conversion. We will also continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches.
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