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InTandem Advisory – July 2022 Monthly Report

Aug 5, 2022

Manager

In July, we again see mixed but still positive results for the campaigns. User traffic peaked near the start of the month at 31 users – more than last month’s highest per-day traffic. Organic traffic makes up a notable number of users arriving to the website. SEO results are similarly up-and-down, as the site’s average SEO rank slipped a bit. Still, we have 4 keywords in the top 3 spots of Google, with 3 holding the #1 position. Leading the way is the ‘business and tax advisory for general practitioners Wollongong’ keyword. Meanwhile, for the Google Ads campaign, we’ve seen more favourable results. There were 86 clicks, leading to 5 conversions. We also saw 8 form submissions, with 5 coming through Google Ads – all of which were high-intent inquiries. In July, we worked on off-page optimisations to boost organic search ranking and website authority. This August, we will focus on-page strategies on the ‘business and tax advisory for doctors Brisbane’ keyword to garner a solid Google search ranking. The Google Ads campaign is currently paused, in line with your instructions.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for general practitioners Wollongong’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for general practitioners Townsville’ is ranking in the 1st position (first page).
  • Keyword ‘business and tax advisory for doctors Newcastle’ is ranking in the 3rd position (first page).
  • Keyword ‘accountant for doctors Adelaide’ is ranking in the 10th position (first page).
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For the month of August, our plan is to focus our on-page optimisation on the keyword ‘business and tax advisory for doctors Brisbane’ as it has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 5 Conversions
  • 86 Clicks
  • 0.77% CTR
  • $4.27 Avg. CPC
  • 5.81% Conversion Rate
  • July has been great for Google Ads. Out of 8 form submissions made through the website for the month, 5 came from Google Ads. All of these were high intent enquiries.
  • However, there was still a spam form submission that used an eligible email domain. We confirmed it came through organic search, not through Google Ads.
  • The plan for August is to wait for the decision on whether or not to continue with the campaigns, since the campaign was paused on the 25th of July.

    • InTandem Advisory – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    June brings mixed results for both the SEO and Google Ads campaigns. User traffic is starting to bounce back, with a small but welcome 0.5% increase. There was a notable peak on 07 June, with 25 users visiting the site (22 new). The average SEO rank of the site also went up by 1.2%, which is pleasing to see. We’ve also sustained our keyword performance. June saw us complete optimisations on the ‘accountant for doctors Adelaide’ keyword, which we expect will improve in rank in the coming weeks. In terms of Google Ads performance, we saw a few setbacks. Several form submissions came from spam emails, which has interfered with our ability to collect reliable data. We countered the spam submissions by implementing a reCAPTCHA plugin. We also paused broad match and low intent keywords, replacing them with higher search intent items. In July, we will observe form submissions and update the negative keywords list. We will also focus on off-page strategies to boost keyword rankings.

    SEO Analysis

  • 9 Conversions
  • 102 Clicks
  • 1.08% CTR
  • $4.75 Avg. CPC
  • 8.82% Conversion Rate
  • June has been challenging for Google Ads. The current performance data is not reliable since most form submissions came from spam emails during the first week of the month. The data from May was also confirmed to be the same, which was concerning.
  • However, the spam form submissions in the Google Ads campaign stopped as we implemented a premium reCAPTCHA plugin to the contact forms. We also paused broad match and low intent keywords. We replaced them with phrase match keywords with higher intent terms like ‘hire’, ‘find’, ‘get’, etc. Using a phrase match would also mean that most, if not all, search terms will be about accounting services for medical professionals, instead of general accounting services.
  • The plan for July is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches. We will also observe if there will be further spam form submissions coming from the Google Ads campaign.

    • Google Ads Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘business and tax advisory for doctors Adelaide’ is ranking in the 1st position (first page).
  • Keyword ‘accountant for general practitioners Townsville’ is ranking in the 1st position (first page).
  • Keyword ‘bookkeeping for general practitioners Townsville’ is ranking in the 4th position (first page).
  • Keyword ‘business and tax advisory for general practitioners Adelaide’ is ranking in the 6th position (first page).
  • In June, we completed on-page optimisation with a focus on keyword ‘accountant for doctors Adelaide’ which is ranking in the 11th position (second page). We expect a boost in its ranking in the coming weeks.
  • For the month of July, we plan to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.