InTandem Advisory – May 2022 Monthly Report
Manager
We again see ups and downs for the month of May, although we’re pleased to report favourable results for the Google Ads campaign. For website metrics, we saw a 39.7% decline in user visits, with a standout peak of 27 visitors (all new) on the 5th May. 44% of users arrived through CPC channels, with a smaller but still notable number of them arriving through organic (SEO) channels. In terms of SEO, we’ve yet to see our keywords attain favourable rankings, but this is to be expected since the campaign is still in its early days. We plan to focus our strategies on several keywords to take advantage of their monthly search volume. Meanwhile, we’ve seen a boost in results from the Tax Plan ad group, which is pleasing to see. Click Through Rate is up 102.1%, while Conversion Rate is up over 2000%. We saw 19 conversions overall. In June we will continue updating the negative keywords list to avoid wasting resources.
SEO Analysis
Google Ads Analysis
InTandem Advisory – April 2022 Monthly Report
Manager
April sees more mixed results for the campaign, although results are generally stable. User traffic went up by 67.6%, although the overall trend was up-and-down. We saw a peak on 17 April, with 27 users arriving on the website. SEO performance has been average, understandable since the campaign is in its beginning stages. We plan to focus our strategies on the ‘accountant for doctors melbourne’ target keyword as it is highly competitive. In terms of the Google Ads campaign, April has been something of a challenge. We did see 2 conversions from the Accountant for Doctors ad group, but none from the Tax Plan group. This is in part due to a limited budget being used on high-competition keywords. For April, we adjusted the bids to remain competitive without overspending and added competitor search terms of the negative keyword list. We also updated conversion tracking. This May, we will test the Maximise Conversion strategy to see if it improves ad performance.