Manager

The campaign saw a strong start this March, with positive metrics across the board! User visits are up to 182 in total, with a notable peak on March 08. On that day, we saw 23 website visitors, and all of them were new. A significant number of users arrived through either CPC (cost per click) channels or organic (SEO) channels, which is very pleasing to see. The site’s average SEO rank is still fairly low, but we hope to improve keyword rankings in the coming months. In April we will begin expanding our on- and off-page strategies to achieve just that. For Google Ads, we saw 59 clicks out of 6,400 initial impressions, and 2 conversions – a promising response. This April, we will continue updating the negative keywords list from March to avoid resource wasting.

SEO Analysis

• We are seeing tremendous opportunities to boost outcomes as we start off our very first SEO reporting for the month of March.
• Beginning in April, our plan is to expand our on-page and off-page strategies to boost keyword rankings and bring them closer to the first page of Google search results.

Google Ads Analysis

• 2 Conversions
• 49 Clicks
• 0.95% CTR
• $2.16 Avg. CPC
• 4.08% Conversion Rate
• March has been a great start for the Google Ads campaign. We have seen 2 conversions from the Account for Doctors ad group for the first week of the campaigns going live, which is a promising response.
• However, the Tax Plan ad group still has no conversions.
• For March, we added competitor search terms in the negative keyword list and adjusted the bids of some keywords to stay competitive while not overspending or being too aggressive.
• The plan for April is to continue updating the negative keywords list to avoid wastes due to irrelevant, low intent and competitor searches.