AdWords Analysis
The Google Ads campaign has performed very well through the month of January. We have seen a total of 4 conversions as well as an increase in the Impressions, Clicks and Conversion Rate. However, we have also seen a lower Click Through Rate and an increase in the amount of dollars spent per click. In the coming month we will be structuring the campaign to see an increase in the Click Through Rate by changing low performing ads and keywords.
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