Manager
The month of January has seen a positive start to the year for the Google Ads campaign. We have seen a total of 4 conversions achieved through January which is great to see after the Christmas period. While we have noted the inconsistent conversion pattern (only achieving conversion at the start and end of the month), we will be restructuring the campaign to see some more consistent results. We will be using exact match keywords and changing lower performing keywords in order to see an increase in the total number of conversions achieved in the coming month.
Google Ads Analysis
- 17.7% increase in Clicks
- 2% increase in CTR
- 15.4% in Impressions
- Generated 4 Conversions
- Inconsistent Conversion Pattern
- Increase in cost per click
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