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Just-In Time Electrical – January Monthly Report

by | Feb 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of January has seen a positive start to the year. We have seen a 12% increase in the overall website traffic which has been pleasing. The Google Ads campaign has achieved 17 conversions which is slightly lower than the previous month. While we have seen an increase in the total number of impressions and clicks we do recommend activating the Daytime call-only campaign to ensure we are not missing out on any conversion through that period of the day. With this campaign running we would have increased visibility which is currently a limitation of the existing Night Time campaign. On the SEO front, we have seen some positive movements towards page #1 rankings and have been able to maintain our page #1 ranking for the keyword ‘emergency electrician brisbane’. Over the coming month we will be focusing on our on-page strategy in order to see further improvements for the Brisbane keywords, while also staying up to date with Google’s algorithm updates.

SEO Analysis

  • 52 keyword ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician brisbane’ ranking in 29th position (third page)
  • Keyword ‘electrician windsor’ ranking in 1st position (first page)
  • Keyword ‘emergency electrician brisbane’ ranking in 4th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: http://www.mrdetechtive.com/4-things-you-must-consider-before-hiring-an-electrician/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Brisbane focused keywords

    • AdWords Analysis

  • 17 Overall Conversions
  • 3.5% Conversion rate
  • 21.9% lower in Cost per Conversion
  • Lower number of Conversion compared to previous month