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Aire Craft – January Monthly Report

by | Feb 7, 2020 | Aire Craft | 0 comments

Manager

The month of January has produced some fantastic numbers! We have seen a small increase in the overall website traffic and can see that this increase has come from the first 10 days of the month (when the Google Ads campaign is running). We have seen a total of 7 conversions in the 10 day period of the Google Ads campaign being active which is extremely pleasing! Through the coming month we will be working to improve the quality score of our ads, and also adding more relevant keywords to the campaign. On the SEO front, we have continued to see improvements in the overall rankings with 2 of our key focus keywords now appearing on the first page of Google’s results. This is a fantastic win for the month! Over the coming month we will be utilising an on-page strategy in order to see these keywords move closer to the top 3 positions on the first page of results while also staying up to date with Google’s algorithm updates.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 9th position (first page)
  • Keyword ‘air conditioning repairs ringwood’ ranking in 10th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://mydecorative.com/home-tips-for-maintaining-air-conditioners/
  • Further on-page optimisations will be completed in the coming month to see further improvements for Croydon, Doncaster and Ringwood focused keywords

    • AdWords Analysis

  • 108.9% increase in Conversion rate
  • 250% increase in Conversions
  • 26.9% increase in CTR
  • 70.6% decrease in Cost per Conversion
  • Consistency in performance in span of 10 days