Manager
The month of January has seen a positive start to the year overall. We have seen a huge 59% increase in the website traffic with 181 users coming directly from organic (SEO) search results through the month. The SEO rankings have been progressing very positively onto the first page of Google’s results. Over the coming month our focus remains on the Brisbane keywords and we will be turning to an on-page technique in order to see these keywords moving closer to the top 1-3 positions on the first page of results. On the Google Ads front, we have seen a significant increase in the number of impressions and clicks, however we have tracked no conversions for the month. In the coming month, we will be focusing on blinds and shutters only as these keywords have a lower cost per click which means we can target this more successfully within the current budget. Otherwise, a budget increase would go a very long way in seeing improved results for the Google Ads campaigns as it would mean we could target the more competitive valuable terms like ‘curtains Brisbane’.
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