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Dentists at Pymble – January Monthly Report

by | Feb 7, 2020 | Dentists at Pymble | 0 comments

Manager

The month of January has seen a fantastic start to the year for both the SEO and Google Ads campaigns. We have seen a massive 33% increase in website traffic, with the majority of this traffic coming from organic (SEO) search results. The SEO rankings have continued to progress and make their way onto the first page of results which has contributed to this increase in website traffic. Over the coming month we will be continuing to focus our on-page strategy on the Chatswood and Ryde keywords in order to get these moving closer to the top 1-3 positions on the first page of results. On the Google Ads front, we have seen some incredible numbers. We have seen a total of 15 conversions at a 19% conversion rate which is fantastic. Over the coming month we will be structuring the campaign to see an increase in the CTR to about 5%. We will also be utilising an improved bidding strategy to ensure we can see consistent conversions occurring throughout the month.

SEO Analysis

  • 26 keyword ranking in top 3 (first page) results
  • 31 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist pymble’ ranking in 2nd position (first page)
  • Keyword ‘emergency dentist chatswood’ ranking in 11th position (second page)
  • Keyword ‘cosmetic dentist hornsby’ ranking in 7th position (first page)
  • Further on-page optimisations will be completed in the coming month to see further improvements for Chatswood and Ryde focused keywords

    • AdWords Analysis

  • 39.3% increase in Clicks
  • 85.2% increase in Impressions
  • 114.3% increase in Conversions
  • 53.8% increase in Conversion rate
  • 52.5% decrease in Cost per conversion