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Just-In Time Electrical – June 2021 Monthly Report

Jul 7, 2021

Manager

The month of June has produced steady results for both the SEO and Google Ads campaigns. There are some dips here and there that will be addressed in the coming month of July, however there are a number of wins as well. To start, there is a minimal 3.8% decrease in overall website traffic, however, in spite of this decrease in traffic, the number of users brought in by the organic (SEO) and CPC channels has actually increased! This is a positive indicator of a growing campaign. In terms of keyword rankings, there has unfortunately been a slight dip in the overall SEO ranking due to the drop of certain keywords. Nevertheless, the focus keywords listed below have been performing steadily, two of which have remained steady on the first page of Google search results. It has also been fantastic to see the keyword ‘electrician brisbane’ move up from the 31st position to the 22nd position, making its way closer to the more valuable first rankings. For the Google Ads campaign, we are pleased to find a 17% increase in the number of clicks and CTR. However, there has been another conversion data issue in the dashboard which was recently resolved with the Virtual Call tracking codes removed from the website. For the coming month of July, we will be optimising the campaign to lower the cost per click as well as boost the total number of conversions achieved each week.

SEO Analysis

  • 38 keyword ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 6th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 7th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 11th position (second page)
  • Keyword ‘electrician brisbane’ ranking in 22nd position (third page)
  • Keyword ‘switchboard upgrade Brisbane’ ranking in 8th position (first page)
  • Through the month of July, we plan to expand our on-page optimisations to further drive up rankings for vital keywords.

    • Google Ads Analysis

  • 34 Conversions
  • 386 Clicks
  • 1.1% CTR
  • 8.8% Conversion rate
  • June has shown a steady performance for the Google Ads campaign as we have noted an increase in the number of clicks and CTR.
  • We’ve also identified the duplication in the conversion tracking early which has been resolved to ensure call tracking is showing accurate data
  • Now, the plan for July is to structure and optimise the campaign to achieve a lower cost per click, and we will also look into adjusting and optimising the ad copy to help increase the ad quality and relevance which can in turn push for an increase in conversions as well as the conversion rate.

    • Just-In Time Electrical – May 2021 Monthly Report

    Jun 9, 2021

    Manager

    The results produced in both the SEO and Google Ads campaign this month of May have been highly positive, with exceptional wins in Google Ads conversions. To start off, there has been a slight decrease in overall website traffic worth 7.8%. This can be seen in the number of users brought in both by the organic (SEO) and CPC channels. However, we note notable improvements in keyword rankings both in average SEO rankings and the targeted keywords for the month. The SEO campaign strategy has yielded positive growth for the targeted keywords so far. In terms of the Google Ads campaign, we are pleased to see massive increases in conversions, conversion rate, and traffic. The number of impressions is currently sitting at an impressive 89.5k, with 135 recorded conversions. This is at a 91.5% increase from last month’s conversion rate! It has also been fantastic to see lower average costs and cost per conversions. All in all, it has been a highly successful month which we aim to continue until the coming months.

    SEO Analysis

  • 41 keyword ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ climbed to 4th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 6th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 13th position (second page)
  • Keyword ‘electrician brisbane’ jumped to 31st position (fourth page)
  • In May, on-page optimisations were completed with a particular focus on the keyword ‘switchboard upgrade Brisbane’ as there is significant monthly search volume for this keyword. It has climbed to 8th position (first page) from 16th position (second page) in the previous month.
  • Through the month of June, our on-page optimisations will continue to further drive up rankings for vital keywords.

    • Google Ads Analysis

  • 135 Conversions
  • 330 Clicks
  • 0.4% CTR
  • 40.9% Conversion rate
  • May has shown a great performance for the Google Ads campaign as we have noted yet again a huge increase in the overall conversions and conversion rate for the month.
  • We have also noted an increase in the overall traffic which has in turn contributed to the increase seen in the total number of conversions achieved. We’ve also seen a big performance improvement from “5tales South Western Suburbs – Day Time” since the budget change as the phone call conversions increased in volume as well.
  • However, we have noted a discrepancy in the conversion tracking especially with the form submissions which was resolved in the last week of May.
  • Now, the plan for June is to continue monitoring the campaign since we are expecting an increase in the cost per conversion after fixing the conversion tracking. We will structure the campaign to get the lowest cost per click as possible without sacrificing traffic and conversions which will help lowering down its overall cost per conversion in the process.