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Just-In Time Electrical – May 2021 Monthly Report

by | Jun 9, 2021 | Just in Time Electrical | 0 comments

Manager

The results produced in both the SEO and Google Ads campaign this month of May have been highly positive, with exceptional wins in Google Ads conversions. To start off, there has been a slight decrease in overall website traffic worth 7.8%. This can be seen in the number of users brought in both by the organic (SEO) and CPC channels. However, we note notable improvements in keyword rankings both in average SEO rankings and the targeted keywords for the month. The SEO campaign strategy has yielded positive growth for the targeted keywords so far. In terms of the Google Ads campaign, we are pleased to see massive increases in conversions, conversion rate, and traffic. The number of impressions is currently sitting at an impressive 89.5k, with 135 recorded conversions. This is at a 91.5% increase from last month’s conversion rate! It has also been fantastic to see lower average costs and cost per conversions. All in all, it has been a highly successful month which we aim to continue until the coming months.

SEO Analysis

  • 41 keyword ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ climbed to 4th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 6th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 13th position (second page)
  • Keyword ‘electrician brisbane’ jumped to 31st position (fourth page)
  • In May, on-page optimisations were completed with a particular focus on the keyword ‘switchboard upgrade Brisbane’ as there is significant monthly search volume for this keyword. It has climbed to 8th position (first page) from 16th position (second page) in the previous month.
  • Through the month of June, our on-page optimisations will continue to further drive up rankings for vital keywords.

    • Google Ads Analysis

  • 135 Conversions
  • 330 Clicks
  • 0.4% CTR
  • 40.9% Conversion rate
  • May has shown a great performance for the Google Ads campaign as we have noted yet again a huge increase in the overall conversions and conversion rate for the month.
  • We have also noted an increase in the overall traffic which has in turn contributed to the increase seen in the total number of conversions achieved. We’ve also seen a big performance improvement from “5tales South Western Suburbs – Day Time” since the budget change as the phone call conversions increased in volume as well.
  • However, we have noted a discrepancy in the conversion tracking especially with the form submissions which was resolved in the last week of May.
  • Now, the plan for June is to continue monitoring the campaign since we are expecting an increase in the cost per conversion after fixing the conversion tracking. We will structure the campaign to get the lowest cost per click as possible without sacrificing traffic and conversions which will help lowering down its overall cost per conversion in the process.