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Just-In Time Electrical – November 2020 Monthly Report

by | Dec 7, 2020 | Just in Time Electrical | 0 comments

Manager

The SEO campaign for the month of November has seen some noteworthy wins and a few dips. Starting off with our highlights, our keyword rankings are going strong in the first page of search results with ‘electrician kenmore’ moving closer to the top 3 positions at 4th position this month. We see an increase in the number of keywords joining the top 3 positions of first page search results with 51 keywords in the list this month. While a slight decrease this month in the number of keywords ranking in the top 4-10 positions is something we can work on, we’re pleased to see targeted keywords ‘electrician indooroopilly’ and ‘electrician springfield lakes’ going strong at 8th and 4th positions of first page search results, respectively. We’ll be using an off-page strategy through December to see the ranking for the keyword ‘electrician indooroopilly’ move closer to the top 3 positions of Google’s results. The month of November has been massively successful for the Google Ads campaign in its conversions and conversion rate stats, with a 71.4% increase in conversions at 36 conversions this month, as well as a 12.2% increase in the CTR at .5% CTR. An impressive 170.9% increase amounting to 13.5% conversion rate can also be seen. With the conversions now appearing consistently on the dashboard, it’s noticeable that there has been a significant turnaround in the stats produced this month. With the decrease in the number of clicks as well as the slower performance of the ‘Suburbs Night Time’ campaigns as some areas we can work on, we plan to structure the campaign through December with a cost-effective strategy to achieve a balance in the distribution of the budget without sacrificing conversions.

SEO Analysis

  • 51 keyword ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 8th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 4th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 4th position (first page)
  • Off-page strategy will be used in December to see the ranking for the keyword ‘electrician indooroopilly’ moves closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 36 Conversions
  • 269 Clicks
  • 0.5% CTR
  • 13.5% Conversion rate
  • November has been a hugely successful month for the Google Ads campaign as we managed to achieve an increase in the number of Conversions and Conversion rate through the month.
  • We also noticed a significant difference in tracking conversions as all conversions are now appearing in the dashboard.
  • The number of clicks are noted as lower compared to October’s and we have also noted the slower performance of the “Suburbs Night Time” campaigns. Through December, we will work to ensure that budgets are evenly distributed throughout the day to see some changes in the results achieved here.

    • The plan for December is to structure the campaigns to achieve a balance in distribution of budget without sacrificing conversions.