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Just-In Time Electrical – October 2020 Monthly Report

by | Nov 6, 2020 | Just in Time Electrical | 0 comments

Manager

We are pleased to report a highly positive month for both the SEO and Google Ads campaigns this October! We were finally able to turn around the downward trend in site visits with an 8.9% increase in overall website traffic this month. We are also optimistic that this number will continue to grow in the coming months as we plot a stronger and more stable trend in site traffic throughout October. We note that the majority of our users are brought in by our CPC channel and there has been a massive increase in organic traffic from 180 users to 300 users. These illustrate the effectiveness of our campaign strategies from the previous month. Nevertheless, there has been a few dips in our SEO campaign when it comes to keyword rankings. Although our targeted keywords are still secure on the first page of Google, they no longer rank within the top 3 positions. We expect to bounce back and achieve wins throughout the board again by using an off-page strategy for the month of November. Our Google Ads campaign has also been performing exceptionally well this past month! We were able to continue our positive growth in CTR as well as a stable 8.1% increase in the number of clicks. We will be asserting our campaign further with a new structure that adjusts non-performing ads to focus on boosting the suburbs campaigns.

SEO Analysis

  • 49 keyword ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 8th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 4th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 6th position (first page)
  • Off-page strategy will be used in November to see the ranking for the keyword ‘electrician kenmore’ moves closer to the top 3 rankings of Google’s results

    • Google Ads Analysis

  • 32 Conversions
  • 426 Clicks
  • 0.5% CTR
  • 7.51% Conversion rate
  • October has been successful for Google Ads campaign as we managed to achieve an increase in the number of Clicks and CTR through the month.
  • We also had a drastic improvement in the Call-Only campaigns in terms of conversions achieved which is very pleasing to see.
  • However, we have noted the conversion rate being lower compared to last month’s 9.64%. While this is a small drop, it is something we would like to push to bounce back up in the coming month.

    • The plan for November is to structure the campaign to achieve an improved CTR particularly for the suburbs campaigns. We will also remove and change the non performing keywords and re-structure some of the non-performing ads.