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Just-In Time Electrical – September 2020 Monthly Report

by | Oct 7, 2020 | Just in Time Electrical | 0 comments

Manager

The month of September has produced a variety of results for the campaigns, illustrating SEO dips and new Google Ads wins. It is concerning to find another drop in overall website traffic this month. Despite the decline in site visits being minimal, the decrease in the number of organic visitors is higher than expected from 213 users last month to only 180 users this September. Our average keyword rankings reflect these concerns as a keyword falls back from the top 3 positions on the first page of results. On the other hand, we consider it a win for the SEO campaign to see all of our targeted keywords secured on the first page of Google Search results, two of which are within the top 3 positions. Our Google Ads campaign has been performing well this month especially through the suburb campaigns, with striking improvements in conversions and click through rates! We are yet to resolve the conversion tracking issue in our dashboard, however it will be a priority for the coming month of October as well as exploring a shift in campaign budgets.

SEO Analysis

  • 52 keyword ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 9th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 3rd position (first page)
  • Keyword ‘electrician kenmore’ ranking in 2nd position (first page)
  • On-page optimisations will be used in October to see the rankings for the keyword ‘electrician indooroopilly’ secures a position at the top 3 rankings of Google’s results

    • Google Ads Analysis

  • 38 Conversions
  • 394 Clicks
  • 0.3% CTR
  • 9.64% Conversion rate
  • September has been very successful for the Google Ads campaign. We have seen a drastic increase in the number of conversions achieved through the month.
  • However, we have noticed conversion tracking issues where the conversions are not appearing in the marketing dashboard accurately.
  • Now, the plan for October is shifting more of the focus to the suburbs campaign as this is where the potential lies with conversions for months ahead. We have ongoing testings with conversion tracking that will help us in solving the current issue. We will also structure the campaigns to achieve a better CTR, in particular the “Night Time” campaigns as this will likely increase its overall performance.