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Just-In Time Electrical – April 2021 Monthly Report

May 10, 2021

Manager

The month of April has produced positive results for the SEO and Google Ads campaign that show significant improvement in data. We are pleased to see yet another increase in overall website traffic, with this month amounting to 24.4%. It has been fantastic for the SEO campaign as the organic (search results) channel brought in almost double the number of users from last month: from 332 to 639 organic users. This puts the organic channel in the top 1 performing channels with the CPC channel right after. In terms of the SEO campaign, there has been an increase in the number of keywords that rank in the top 3 positions of Google search results. The targeted keywords have also been performing strongly, with a massive improvement for the keyword ‘electrician brisbane’ which moved up from the 55th position to the 34th position. This is a significant win for the campaign as keyword ‘electrician brisbane’ continues to gain a large monthly search volume. We aim to see what we can do to boost this keyword further for the coming month of May in order to increase traffic. For the Google Ads campaign, there have also been some fantastic results in trackable data. Due to the increase in traffic, there has been a 26.6% increase in the number of clicks as well as a notable 36.2% improvement in CTR. The difference in conversions has been shocking as the campaign generated 66 conversions and a massive 189.5% increase in conversion rate. However, we do note a concern for this month’s campaign in the increase in the average CPC which we will address in the coming month of May.

SEO Analysis

  • 41 keyword ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 8th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 5th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 11th position (second page)
  • Keyword ‘electrician brisbane’ jumped to 34th position (fourth page) from 55th position (sixth page) in the previous month.
  • In April, further on-page optimisations were completed with a particular focus on the keyword ‘electrician brisbane’ as there is significant monthly search volume for this keyword.
  • Through the month of May, our on-page optimisations will continue this time to see a ranking improvement for the keyword ‘switchboard upgrade brisbane’ currently ranking in the 16th position on Google.

    • Google Ads Analysis

  • 66 Conversions
  • 309 Clicks
  • 0.7% CTR
  • 21.4% Conversion rate
  • April has shown a great performance for the Google Ads campaign as we have noted an increase in the overall conversions and conversion rate for the month.
  • We have also noted an increase in the overall traffic which has in turn contributed to the increase seen in the total number of conversions achieved.
  • However, we have noted an increase in the average CPC but are pleased to see this has been distributed across a number of keywords rather than a select few.
  • We are also monitoring a trend that it is lowering down so we do expect to see and the drop in the CPC clearly in the next few weeks.

    • Now, the plan for May is to structure the active campaigns to see that drop in the average CPC. We are also monitoring the new conversions tracking to ensure both form submissions and calls are being tracked accurately since the changes in this tracking.

    Just-In Time Electrical – March 2021 Monthly Report

    Apr 9, 2021

    Manager

    The results produced for the month of March have been slower than expected for the SEO and Google Ads campaign, with a few small wins here and there. To start off, we are pleased to note a recovery in the continuous decline in site traffic from the previous months as there has been a 20.5% increase in overall website traffic this March. It is also positive to see a 26.8% increase in the average session duration, indicating relevant content in the site. The organic (SEO) channel is responsible for the majority of the site visits as it sits at 332 organic users. At the same time, the CPC channel also comes in strong as it brings in the second largest portion of site visits at 245 users. For SEO keyword rankings, there has been a dip in the average SEO ranking due to the decrease in the number of keywords ranking in the top 3 positions of Google. Nevertheless, all of the targeted keywords are currently still secure on the first page of search results. We aim to move the keyword ‘electrician brisbane’ closer to this ranking as well since there has been a significant search volume for this keyword each month. We will be using on-page optimisations in order to boost the keyword ‘electrician brisbane’ for the coming month of April. On to the Google Ads campaign, there are a few challenges tracked in this month’s data. There is a 23.5% decrease in the number of clicks as well as a 25.9% dip in CTR despite the minimal increase in impressions. The number of conversions has also dropped from 34 last month to 18 this March. Nevertheless, we consider it a win to find more consistency in gaining these conversions throughout the month. For the coming month of April, we will be boosting both the CTR and number of conversions in the active campaigns.

    SEO Analysis

  • 37 keyword ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 6th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 6th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 8th position (first page)
  • Keyword ‘electrician brisbane’ ranking in 55th position (sixth page)
  • Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘electrician brisbane’ as there is significant search volume there each month. By optimising this keyword through on-page techniques, we hope to move the ranking from the current position of 55th. Once this ranking is making its way closer to the first page of Google’s search results, we would expect to see a significant increase in website traffic.

    • Google Ads Analysis

  • 18 Conversions
  • 244 Clicks
  • 0.5% CTR
  • 7.0% Conversion rate
  • March has shown a steady performance for the Google Ads campaign as we have noted an increase in the overall impressions and a steady 17 conversions is very pleasing to see.
  • However, the overall stats reported on an account level (not campaign level) are lower compared to the previous month due to the lower performing Call-only campaign.

    • Now, the plan for April is to structure the active campaigns to see an increase in CTR and conversions as it will also lead to lower cost per conversion. We will look into the additional keywords we’ve added in the previous month and replace the underperforming ones.

    Now that third party tracking numbers have been secured, we will be working to implement these across the website and landing pages to ensure calls can be tracked from all sources, including Google Ads.