Just-In Time Electrical – February 2021 Monthly Report
Manager
Similar to the previous month, the results produced for the month of February are strong and steady with minimal fluctuations in data. There has been a slight decrease in the overall site traffic worth 5.9%. Both the organic (SEO) and CPC (Google Ads) channels have minimal declines in the number of users brought in for the month. On a positive note, these two channels were still responsible for bringing in the majority of traffic to the site. The SEO campaign in particular holds steady as the movements in keyword rankings have been minimal at best. The number of keywords on the first page of Google is still the same as January’s. However, there has been some slight movement in the below focus keywords which has been great to see. All in all, these targeted keywords are still well secure on the first page of search results. For the Google Ads campaign, we are pleased to see an increase in click through rate and a massive jump in the number of conversions from 21 last month to 34 this February. This is reflected in the 83.2% increase in the conversion rate. To top it off, all of these are achieved with a lower cost per conversion rate. We will be approaching the month of March with an increased effort in boosting CPC traffic as well as conversions in some slower-progress ads.
SEO Analysis
Google Ads Analysis
Now, the plan for March is to structure the active campaigns to see an increase in traffic. We will also look into changing some of the ad copy for “South Western Suburbs” campaign as they are falling behind with conversions.
Just-In Time Electrical – January 2021 Monthly Report
Manager
The month of January has produced stable results for both the SEO and Google Ads campaigns although we can pinpoint new areas of improvement for the coming months. We are pleased to see an improvement in the website performance with an 11.8% increase in overall website traffic. Although there have been fluctuations in site traffic trends, we note that it is far more stable than the trend from December. The majority of the users are brought in by the organic (SEO) channel, indicating a strong SEO presence. There has also been an increase in the number of users coming in from the Google Ads campaign from 248 last month to 279 users this January. For the SEO campaign, we see that the keyword rankings have been performing less than expected as the number of keywords we have on the first page of Google have taken a slight dip. Two of the targeted keywords have also dipped from the 4th to 6th position in a span of two months, however small fluctuations like this are to be expected as we continue with our off-page strategy. On the other hand, the Google Ads campaign has had an increase in the click through rate. The number of conversions tracked have gone down from 36 conversions last November to 21 conversions this January. This has also affected the conversion rate which is now at 5.8% from its previous 13.5% rate. We aim to recover the lag in the conversions and conversion rate by structuring the active campaigns to achieve a higher CTR. For the month of February, we will adjust the campaigns for areas that have low conversion rates and return in order to optimise the total dollars spent vs conversions achieved.
SEO Analysis
Google Ads Analysis
The plan for February is to structure the active campaigns to achieve a higher number of conversions and an increased CTR which can lead us, in turn, to a better conversion rate.