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Just-In Time Electrical – October 2020 Monthly Report

Nov 6, 2020

Manager

We are pleased to report a highly positive month for both the SEO and Google Ads campaigns this October! We were finally able to turn around the downward trend in site visits with an 8.9% increase in overall website traffic this month. We are also optimistic that this number will continue to grow in the coming months as we plot a stronger and more stable trend in site traffic throughout October. We note that the majority of our users are brought in by our CPC channel and there has been a massive increase in organic traffic from 180 users to 300 users. These illustrate the effectiveness of our campaign strategies from the previous month. Nevertheless, there has been a few dips in our SEO campaign when it comes to keyword rankings. Although our targeted keywords are still secure on the first page of Google, they no longer rank within the top 3 positions. We expect to bounce back and achieve wins throughout the board again by using an off-page strategy for the month of November. Our Google Ads campaign has also been performing exceptionally well this past month! We were able to continue our positive growth in CTR as well as a stable 8.1% increase in the number of clicks. We will be asserting our campaign further with a new structure that adjusts non-performing ads to focus on boosting the suburbs campaigns.

SEO Analysis

  • 49 keyword ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 8th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 4th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 6th position (first page)
  • Off-page strategy will be used in November to see the ranking for the keyword ‘electrician kenmore’ moves closer to the top 3 rankings of Google’s results

    • Google Ads Analysis

  • 32 Conversions
  • 426 Clicks
  • 0.5% CTR
  • 7.51% Conversion rate
  • October has been successful for Google Ads campaign as we managed to achieve an increase in the number of Clicks and CTR through the month.
  • We also had a drastic improvement in the Call-Only campaigns in terms of conversions achieved which is very pleasing to see.
  • However, we have noted the conversion rate being lower compared to last month’s 9.64%. While this is a small drop, it is something we would like to push to bounce back up in the coming month.

    • The plan for November is to structure the campaign to achieve an improved CTR particularly for the suburbs campaigns. We will also remove and change the non performing keywords and re-structure some of the non-performing ads.

    Just-In Time Electrical – September 2020 Monthly Report

    Oct 7, 2020

    Manager

    The month of September has produced a variety of results for the campaigns, illustrating SEO dips and new Google Ads wins. It is concerning to find another drop in overall website traffic this month. Despite the decline in site visits being minimal, the decrease in the number of organic visitors is higher than expected from 213 users last month to only 180 users this September. Our average keyword rankings reflect these concerns as a keyword falls back from the top 3 positions on the first page of results. On the other hand, we consider it a win for the SEO campaign to see all of our targeted keywords secured on the first page of Google Search results, two of which are within the top 3 positions. Our Google Ads campaign has been performing well this month especially through the suburb campaigns, with striking improvements in conversions and click through rates! We are yet to resolve the conversion tracking issue in our dashboard, however it will be a priority for the coming month of October as well as exploring a shift in campaign budgets.

    SEO Analysis

  • 52 keyword ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 9th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 3rd position (first page)
  • Keyword ‘electrician kenmore’ ranking in 2nd position (first page)
  • On-page optimisations will be used in October to see the rankings for the keyword ‘electrician indooroopilly’ secures a position at the top 3 rankings of Google’s results

    • Google Ads Analysis

  • 38 Conversions
  • 394 Clicks
  • 0.3% CTR
  • 9.64% Conversion rate
  • September has been very successful for the Google Ads campaign. We have seen a drastic increase in the number of conversions achieved through the month.
  • However, we have noticed conversion tracking issues where the conversions are not appearing in the marketing dashboard accurately.
  • Now, the plan for October is shifting more of the focus to the suburbs campaign as this is where the potential lies with conversions for months ahead. We have ongoing testings with conversion tracking that will help us in solving the current issue. We will also structure the campaigns to achieve a better CTR, in particular the “Night Time” campaigns as this will likely increase its overall performance.