Kenec Plumbing and Gas – August 2023 Monthly Report
Manager Analysis
In August, the SEO campaign made significant strides in improving website visibility and rankings. Eight keywords secured positions within the top 4-10 search results, with notable achievements such as ‘blocked drains Baldivis’ at the 5th position, ‘leak detection Baldivis’ at the 7th position, and ‘blocked drains Rockingham’ at the 9th position on the first page. Although ‘plumber Baldivis’ and ‘pipe relining Perth’ were on the second page, efforts continue to enhance their rankings.
The primary focus of the campaign for August was off-page optimisation through Google entity stacking, effectively leveraging the authority of various Google platforms and services to establish a network of high-quality backlinks. A new SEO-optimised blog post was published to further enhance visibility. However, it’s worth noting that a core algorithm update from Google occurred during the month, necessitating ongoing monitoring and adjustments to align with its implications. The campaign’s roadmap for September includes the publication of another SEO-optimised blog post and continued optimisation efforts.
In August, the GBP strategy yielded promising results. ‘Plumber Baldivis’ and ‘blocked drains Baldivis’ keywords secured the top position in Google Maps and local search results, a significant achievement. ‘Plumber Rockingham’ also made progress by ranking 9th in local search results.
The Baldivis GBP listing generated 1,128 total views, though it experienced a slight decrease from the previous month. However, it saw an increase in phone calls, with 42 direct calls, and a decline in website visits. An SEO-optimised GBP post was created to enhance location relevance. The Rockingham GBP listing improved with 151 total views, more phone calls (4), and a slight dip in website visits. Similar to Baldivis, an SEO-optimised GBP post was published to boost location relevance. Moving forward, the GBP strategy will continue to emphasise ‘Baldivis plumber’ and ‘plumbing Rockingham WA’ keywords, with the aim of securing top positions in Google Maps results and enhancing visitor actions in September.
GBP Analysis
SEO Analysis
Kenec Plumbing and Gas – July 2023 Monthly Report
Manager Analysis
The SEO campaign showed positive results in July, with several keywords ranking on the first page of search results. The keyword ‘blocked drains Baldivis’ achieved an impressive 5th position on the first page, while ‘leak detection Baldivis’ and ‘blocked drains Rockingham’ both secured the 7th position. Additionally, ‘plumber Baldivis’ and ‘pipe relining Perth’ ranked on the second page at the 14th position. July’s focus was on-page optimisation for the keyword ‘blocked drains Rockingham’ to improve its ranking in the upcoming weeks. A new SEO-optimised blog post was also published to enhance website relevance. Moving into August, the SEO campaign will prioritise off-page optimisation through Google entity stacking. This strategy aims to leverage the authority of various Google platforms and services, building high-quality backlinks to positively impact search engine rankings and enhance website credibility and visibility.
The plumbing company’s Google Business Profile (GBP) listings performed well in July, with some keywords achieving top positions in Google Maps or local search results. The keywords ‘plumber Baldivis’ and ‘blocked drains Baldivis’ both secured an impressive 1st position, ahead of the map pack. Additionally, ‘plumber Rockingham’ ranked in the 9th position in Google Maps or local search results. The Baldivis GBP listing generated 1,303 total views, 46 website visits, and 33 phone calls. A new SEO-optimised content was created to enhance location relevance. Meanwhile, the Rockingham GBP listing received 126 total views, 3 website visits, and 3 phone calls. An SEO-optimised content was also created to improve location relevance. In August, the GBP strategy will focus on the keywords ‘burst pipe Baldivis’ and ’emergency plumber Rockingham’ to boost these services and locations closer to the top 3 positions in Google Maps results. The goal is to improve visitor actions and increase visibility for these specific services and locations.