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Kenec Plumbing and Gas – January 2022 Monthly Report

by | Feb 7, 2022 | Kenec Plumbing and Gas | 0 comments

Manager

January again brings promising results to the SEO campaign, which is very pleasing to see. User visits increased by 18.1%, with an overall trend that saw several peaks and ended on a sharply upward note. Half our users arrived through organic (SEO) channels as well. On another favourable note, the site’s average SEO rank rose by 6.8%, and we’ve managed to sustain our keywords in the top 4 to 10 spots of search results. GMB performance is similarly positive, with over a thousand total views – with particularly high views for the ‘plumber Rockingham’ target keyword. January saw us create optimised content for the Rockingham GMB listing to secure more service and location relevance. February, we will shift our focus to boosting the Rockingham keywords to bring them to the top 3 positions on map pack and improve visitor actions.

SEO Analysis

  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 4th position (first page)
  • Keyword ‘blocked drains Rockingham’ is ranking in the 5th position (first page)
  • Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page)
  • Keyword ‘plumbing services Rockingham’ is ranking in the 19th position (second page)
  • In January, we completed on-page optimisation with a focus on the keyword ‘emergency plumber mandurah’ as it has yet to secure a solid ranking in the organic search results.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Rockingham’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 10th position in Google Maps.
  • For the ‘plumber Baldivis’ GMB listing, we have noted 1,110 total views, 15 phone calls, 1 direct message, and 17 website visits.
  • For the ‘plumber Rockingham’ GMB listing, we have noted 226 total views.
  • In January, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3ACglBQ.
  • Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/32Hg7wW.
  • Through February, our focus will be on further boosting the ranking for the Rockingham location keywords, in particular ‘hot water system rockingham’. Our off-page strategy for the Rockingham listing aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.