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Kenec Plumbing and Gas – January 2023 Monthly Report

by | Feb 7, 2023 | Kenec Plumbing and Gas | 0 comments

Manager Analysis

For the month of January we have seen a 26.7% increase in website traffic with more than half of the new users coming from organic SEO channels and almost all of them were new. The average session time of users on the webpage is sitting at 2 minutes and 30 seconds with 60% of users coming from a desktop.

The Baldivis Google Business Profile (GBP) listing received 828 total views, which is a decrease of 4.7% compared to the month before. Additionally, there was an increase in direct phone calls made from the listing, with 21 calls being made, compared to 17 calls previously. Regarding SEO there is a positive increase in the keyword ‘blocked drains Rockingham’ moving from 13th position on the second page to 7th position on the first page. During January, the SEO campaign focused on improving the site through off-page optimisation strategies. In February, the focus will shift to on-page optimisation with a specific emphasis on the keyword “blocked drains Baldivis” with the goal of ranking it higher in Google search results. Additionally, the GBP strategy will continue to concentrate on the keywords “pipe relining” and “blocked drains” with the aim of increasing their ranking to the top 3 positions in Google Maps results.

GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 2nd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 6th position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 828 total views (down from 869 previously), 20 website visits, and 21 phone calls were made directly from the listing (up from 17 previously).
  • In January, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/CT2ZGL.
  • Meanwhile, the Rockingham GBP listing achieved 239 total views (down from 255 previously) and 3 website visits were made directly from the listing.
  • Additionally, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/3eH1fv.
  • Through February, the GBP strategy will continue to focus on the keywords ‘pipe relining’ and ‘blocked drains’. The goal is to boost them onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 8th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page), up from the 13th position (second page) previously.
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 11th position (second page), up slightly from the 13th position (second page) in the previous month.
  • In January, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through the month of February, the SEO on-page optimisation will focus on the keyword ‘blocked drains Baldivis’. The goal is to bring it closer to the #1 position in Google search results.