Manager
The campaign experienced some setbacks in the month of June, although SEO results have been favourable. Website traffic went back down, this time by 37.7%, and the overall trend was inconsistent. We did see a peak on 16 June of 8 users on the website, with 6 of them new. Of the total user visits, 52.6% of them arrived through organic (SEO) channels, and almost all of them were new. Average session duration also remains high, at almost 3 minutes total. We’ve sustained keyword performance, with the ‘plumber Baldivis’ target keyword in 9th – up slightly from its previous position of 12th. This puts it on the first page of Google search results, which is pleasing to see. For the GMB listing, we noted a small decrease in total views and website visits, but more phone calls. In June, we created optimised content for the Baldivis and Rockingham listings to gain more service and location relevance. We also optimised the ‘plumber Rockingham’ target keyword, which currently ranks 19th in organic search results. Through July, we will focus off-page strategies on boosting organic rankings, as well as the GMB rankings for the ‘plumber Baldivis’ and ‘plumber Rockingham; keywords so they move into the top 3 spots of map packs.
SEO Analysis
8 keywords ranking in top 4-10 (first page) results
Keyword ‘blocked drains Baldivis’ is ranking in the 7th position (first page).
Keyword ‘blocked drains Rockingham’ is ranking in the 8th position (first page).
Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page), up slightly from 12th position (second page) in the previous month.
Keyword ‘plumbing services Rockingham’ is ranking in the 21st position (third page).
Keyword ‘leak detection Rockingham’ is ranking in the 8th position (first page).
In June, we completed on-page optimisation with a focus on the keyword ‘plumber Rockingham’ which is ranking in 19th position (second page).
Through the month of July, we plan to focus on off-page strategy to boost organic rankings in Google search results.
GMB Analysis
Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
Keyword ‘blocked drains Rockingham’ ranking in 6th position in Google Maps.
Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (ahead of the map pack).
Keyword ‘plumber Rockingham’ ranking in 11th position in Google Maps.
For the Baldivis GMB listing, we have noted 1,120 total views (down slightly from 1,150 previously), 22 website visits (down from 41 previously), and 28 phone calls (up from 25 previously) made from the GMB listing.
For the Rockingham GMB listing, we have noted 143 total views (down from 193 previously), 2 website visits, and 3 direct calls made from the GMB listing.
In June, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3n91kS0.
Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3zNy1w9.
Through July, our focus will continue on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘plumber Rockingham’. Our off-page strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.
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