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Kenec Plumbing and Gas – November 2022 Monthly Report

by | Dec 7, 2022 | Kenec Plumbing and Gas | 0 comments

Manager

November was again a fairly challenging month, although there were positives to note! Website traffic again slipped down, with an inconsistent trend – though it did peak several times. More favourably, organic search users made up 61% of site visitors, which is a higher percentage than the month prior. Average session duration also went up, and is now well over 2 minutes, showing that website content is relevant to user searches. On the SEO front, the site’s average SEO dipped very slightly, but the campaign sustained its keywords on the first page of Google search results. For the GBP listing, it received slightly more views than the month before, as well as more website visits and phone calls. In November, the SEO campaign focused on off-page strategies, while the GBP campaign saw optimised content created to gain more location relevance. This December, we will shift to on-page optimisations focusing on the ‘pipe relining Perth’ keyword to boost its organic ranking. We will do the same for the GBP strategy to improve visitor actions.

SEO Analysis

  • 1 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘leak detection Baldivis’ is ranking in the 3rd position (first page).
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 12th position (second page).
  • Keyword ‘plumber Baldivis’ is ranking in the 12th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 35th position (fourth page), up from being an unranked keyword since the SEO campaign started to focus on it in October.
  • In November, the SEO campaign focused on off-page optimisation strategies with the goal of improving Google Maps ranking.
  • Through the month of December, the SEO on-page optimisation will continue to focus on the keyword ‘pipe relining Perth’ to bring it closer to the first page of Google search results.

    • GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 5th position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 5th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 1,095 total views (up slightly from 1,071 previously), 34 website visits (up from 25 previously), and 18 phone calls (up from 13 previously) made directly from the listing.
  • In November, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/LZrWJz.
  • Meanwhile, the Rockingham GBP listing achieved 292 total views (up from 245 previously), 5 website visits made directly from the listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/4nKHLB.
  • Through December, the GBP strategy will focus on the keyword ‘pipe relining Perth’. The goal is to boost the keyword into the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.