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Kenec Plumbing and Gas – September 2022 Monthly Report

by | Oct 7, 2022 | Kenec Plumbing and Gas | 0 comments

Manager

There were several positive metrics in the month of September, with limited challenges. Website traffic again went up, although by a smaller margin of 9.4%. The average session duration is up to well over 3 minutes, with organic search users spending close to 2 minutes on the website. Of our total website traffic, 71.4% came through organic (SEO) channels. The site’s average SEO rank did again fall by a small margin, but we have more keywords now on the first page of Google search results! The Google Business Profile (GBP, formerly Google My Business) also saw highs and lows. The campaign saw slightly fewer views compared to last month, but more website visits and 28 phone calls from the listing. In September, the SEO campaign focused on off-page strategies to improve website authority and relevance. We also published SEO-optimised content for the GBP listing to gain location relevance. This October, we will add a new keyword ‘pipe relining’ and create a content page for this new service. We will also focus on boosting the Baldivis and Rockingham location keywords so we can boost the ‘plumber Baldivis’ and ‘blocked drains Rockingham’ keywords into the top 3 positions of the map pack.

SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 9th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page).
  • Keyword ‘plumbing services Rockingham’ is ranking in the 15th position (second page).
  • Keyword ‘leak detection Rockingham’ is ranking in the 8th position (first page).
  • In September, the SEO campaign focused on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.
  • Through the month of October, the SEO campaign will focus on adding keyword ‘pipe relining’ and creating a content page for this new service.

    • GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • Keyword ‘blocked drains Rockingham’ ranking in 19th position in Google Maps.
  • The Baldivis Google Business Profile (formerly Google My Business) listing generated 1,396 total views (down from 1,697 previously), 35 website visits (up from 28 previously), and 28 phone calls made directly from the listing.
  • In September, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here https://posts.gle/dqJXnm.
  • Meanwhile, the Rockingham GBP listing achieved 235 total views (down from 309 previously) and 3 website visits made directly from the listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here https://posts.gle/MWSuyN.
  • Through October, the GBP strategy will focus on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘blocked drains Rockingham’. The goal is to boost the related keywords into the top 3 positions (the map pack) in Google Maps results and improve visitor actions.