Kenec Plumbing and Gas – March 2022 Monthly Report
Manager
Our March results were very favourable across the board, which is pleasing to see. User visits saw yet another rise, this time by 10.1%, with a notable peak on March 23. Over half those users arrived through organic (SEO) channels, with a 134% increase from the month before. Average session duration also went up by a fantastic 46.6%, which shows our content remains relative to user searches. In other pleasing news, we had a 12.7% rise in the site’s average SEO rank – a very welcome sight. We did see some keywords drop from the first page of search results, however. In March, our on-page optimisations focused on the ‘gas plumber rockingham’ target keyword, which is up 3 places into 13th. This April, we will focus in the ‘leak detection rockingham’ target keyword to further improve its rank.
SEO Analysis
- 5 keywords ranking in top 4-10 (first page) results
- Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page)
- Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page)
- Keyword ‘plumber Baldivis’ is ranking in the 11th position (second page)
- Keyword ‘plumbing services Rockingham’ is ranking in the 18th position (second page)
- In March, we completed on-page optimisation with a focus on the keyword ‘gas plumber rockingham’ which is ranking in 13th position (second page), up slightly from 16th position (second page) in the previous month.
- Through the month of April, we plan to focus our on-page strategy on the keyword ‘leak detection rockingham’ to further boost its organic ranking in Google search results.
GMB Analysis
- Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
- Keyword ‘blocked drains Rockingham’ ranking in 4th position in Google Maps.
- Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (in the map pack).
- Keyword ‘plumber Rockingham’ ranking in 11th position in Google Maps.
- For the Baldivis GMB listing, we have noted 1,080 total views (up from 725 in the previous month), 25 website visits (up from 13 in the previous month), and 22 calls phone calls (up from 14 in the previous month) made from the GMB listing.
- For the Rockingham GMB listing, we have noted 165 total views (up from 128 previously), 19 website visits, and 1 direct call made from the GMB listing.
- In March, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://bit.ly/3Ixd5tO.
- Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://bit.ly/3qtFNFN.
- Through April, our focus will be on further boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber baldivis’ and ‘plumber rockingham’. Our off-page strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.
Kenec Plumbing and Gas – January 2022 Monthly Report
Manager
January again brings promising results to the SEO campaign, which is very pleasing to see. User visits increased by 18.1%, with an overall trend that saw several peaks and ended on a sharply upward note. Half our users arrived through organic (SEO) channels as well. On another favourable note, the site’s average SEO rank rose by 6.8%, and we’ve managed to sustain our keywords in the top 4 to 10 spots of search results. GMB performance is similarly positive, with over a thousand total views – with particularly high views for the ‘plumber Rockingham’ target keyword. January saw us create optimised content for the Rockingham GMB listing to secure more service and location relevance. February, we will shift our focus to boosting the Rockingham keywords to bring them to the top 3 positions on map pack and improve visitor actions.