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Kenec Plumbing and Gas – June 2023 Monthly Report

Jul 7, 2023

Manager Analysis

The Google Ads campaign for Emergency Plumbing in June faced strong competition from aggressive bidding by competitors. Despite ranking 6th in the top results, the ads quickly depleted the budget due to the dominating presence of competitors like richtek.com.au, aptuswaterandgas.com.au, and tapdoctor.com.au, who secured the top 3 positions throughout the month. Nevertheless, the campaign garnered 62 clicks, achieving a 4.32% click-through rate (CTR). To optimise performance, adjustments were made to the custom landing page content, ensuring its relevance to the target audience. Call Ads were also set up to facilitate direct communication with potential customers. Additionally, the negative keywords list was expanded to include variations of “24-hour plumber service” to filter out irrelevant traffic. Moving forward to July, the plan is to implement more automation within the campaign, allowing Google to accelerate the learning phase and optimise ad delivery. Furthermore, the negative keywords list will be regularly updated to prevent wastage of the budget and maximise the campaign’s efficiency.

In June, the Baldivis GBP listing maintained its prominent position in Google Maps or local search results, ranking 1st for the keywords “plumber Baldivis” and “blocked drains Baldivis,” outperforming the competition. However, there was a slight decrease in total views, website visits, and phone calls compared to the previous month. On the other hand, the Rockingham GBP listing experienced a minor decline in total views but saw an increase in website visits.
To enhance location relevance, SEO-optimised content was created for both GBP listings. These posts aimed to strengthen the listings’ visibility and attract more engagement from the target audience. The strategy for July will concentrate on improving the rankings for the keywords “blocked drains Baldivis” and “blocked drains Rockingham,” aiming to secure a place within the top 3 positions in Google Maps’ map pack. The ultimate objective is to drive increased visitor actions and boost the visibility of these services in the local search results.

June witnessed positive progress in the SEO campaign, with several keywords achieving high rankings on the first page of search results. Notably, “blocked drains Baldivis” secured the 5th position, while “leak detection Baldivis” and “blocked drains Rockingham” ranked 7th and 8th, respectively. The SEO campaign focused on optimising the new domain, Rockinghamplumber.com.au, and establishing links with the Rockingham GBP listing to enhance visibility and credibility. In addition, a new SEO-optimised blog post was published to further improve the website’s search engine rankings. For July, the on-page optimisation strategy will concentrate on the keyword “blocked drains Rockingham,” which exhibits medium to high competition and significant monthly search volume. The goal is to gain a competitive edge and move closer to the top spot on Google search results. Moreover, efforts will be directed towards building more natural links and increasing site mentions to strengthen off-page optimisation and further enhance the website’s authority and visibility.

GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • In June, the Baldivis Google Business Profile (GBP) listing generated 1,232 total views (down from 1,376 previously), 22 website visits (down from 33 previously), and 49 phone calls were made directly from the listing.
  • An SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/1sx9hL.
  • Meanwhile, the Rockingham GBP listing achieved 146 total views (down from 151 previously), 11 website visits (up from 6 previously), and 1 phone call (down from 8 previously) were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/DZhJZB.
  • Through July, the GBP strategy will focus on the keywords ‘blocked drains Baldivis’ and ‘blocked drains Rockingham’. The goal is to boost these services and locations closer to the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘leak detection Baldivis’ is ranking in the 7th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 8th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 16th position (second page).
  • In June, the SEO campaign focused on optimising the new domain Rockinghamplumber.com.au and linking it to the Rockingham GBP listing.
  • Additionally, a new SEO optimised blog post was published and can be viewed here: https://bit.ly/44auF2A.
  • For July, the SEO on-page optimisation will focus on the keyword ‘blocked drains Rockingham’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword organically and bring it closer to the #1 position in Google search results.

    • Google Ads

  • 62 Clicks
  • 4.32% CTR
  • $16.12 Avg. CPC
  • Ads were delivered 36.41% of the time whenever related searches were made this month. Due to the aggressive bidding of competitors, the Emergency Plumbing ads ranked 6th in the top results but immediately depleted the budget. Competitors such as richtek.com.au, aptuswaterandgas.com.au, and tapdoctor.com.au dominated the top 3 results throughout the month.
  • For June, we tweaked the custom landing page content and set up Call Ads for the Emergency Plumbing campaign. Additionally, we added 24 hour plumber service word variations in the negative keywords list.
  • With that, the plan for July is to implement more automations to allow Google to have more ways in accelerating the learning phase of the campaign. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget.

    • Kenec Plumbing and Gas – May 2023 Monthly Report

    Jun 7, 2023

    Manager Analysis

    For the SEO Campaign in May, there are five keywords successfully secured positions between 4th and 10th on the first page, indicating growing prominence. Specifically, “blocked drains Baldivis” claimed the 6th position, while “leak detection Baldivis” secured the 7th position. Notably, “blocked drains Rockingham” made a significant jump from the second page to the 10th position. However, “plumber Baldivis” ranked 15th, and “pipe relining Perth” ranked 17th, both on the second page. The focus in May for the campaign was off-page optimisation, employing the local citations strategy to enhance visibility, credibility, and Google presence by obtaining reputable backlinks. Furthermore, an SEO-optimised blog post was published to drive engagement and traffic. Looking forward to June, the campaign will centre around optimizing the new domain Rockinghamplumber.com.au, adding SEO pages for the keywords “pipe relining” and “plumber Rockingham.”

    For the GBP in May, it showcased positive results for the Baldivis and Rockingham Google Business Profiles (GBP). The Baldivis listing achieved increased engagement with 1,376 total views, 33 website visits, and 49 phone calls, showcasing the effectiveness of the location-targeted SEO efforts. Similarly, the Rockingham GBP listing generated 151 total views, 6 website visits, and 8 phone calls. SEO-optimised content was created for both profiles, aiming to enhance location relevance and visibility. Going forward, the GBP strategy will prioritize keywords such as “plumber Baldivis” and “pipe relining Rockingham,” aiming to elevate these services and locations closer to the top 3 positions in Google Maps results and encourage visitor actions.

    Lastly, for Google Ads, the campaign delivered positive results and achieved two conversions. With a total of 74 clicks, the campaign demonstrated a healthy click-through rate (CTR) of 4.84%. The average cost per click (CPC) was $13.45, indicating an effective budget allocation.
    Compared to the previous month, the ads were displayed more frequently, with a delivery rate of 46.53% when relevant searches were made. This increase in visibility resulted in two phone calls generated directly from the ads. To further optimise the campaign, image extensions were added based on images from the custom landing page and organic pages. This addition aimed to enhance the visual appeal of the ads and improve their performance. Additionally, the negative keywords list was updated to prevent the display of ads for irrelevant and low-intent search terms, ensuring a more targeted and efficient ad targeting.

    Looking ahead to June, the plan is to update the landing page content to align with relevant search terms and the actual services offered. Ongoing monitoring of the bidding strategy will be conducted, and the negative keywords list will be continuously updated to optimise budget utilisation and maximize campaign effectiveness.

    GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 8th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 1,376 total views (up from 1,255 previously), 33 website visits (up from 27 previously), and 49 phone calls (up from 26 previously) were made directly from the listing.
  • In May, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/mRzGER.
  • Meanwhile, the Rockingham GBP listing achieved 151 total views (down from 199 previously), 6 website visits, and 8 phone calls were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/TzCm51.
  • Through May, the GBP strategy will focus on the keywords ‘plumber Baldivis’ and ‘pipe relining Rockingham’. The goal is to boost these services and locations closer to the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
  • Keyword ‘leak detection Baldivis’ is ranking in the 7th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 10th position (first page), up from 13th position (second page) in the previous month.
  • Keyword ‘plumber Baldivis’ is ranking in the 15th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 17th position (second page).
  • In May, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
  • Additionally, a new SEO optimised blog post was published and can be viewed here: https://bit.ly/3OSFgdM.
  • For June, the SEO campaign will focus on optimising the new domain Rockinghamplumber.com.au. SEO pages for keyword pipe relining and plumber Rockingham will be added.

    • Google Ads

  • 2 Conversions
  • 74 Clicks
  • 4.84% CTR
  • $13.45 Avg. CPC
  • Ads were delivered 46.53% of the time whenever related searches were made this month, compared to 30.98% in April. With more visibility, the campaign received 2 calls through the ads.
  • As part of our optimisation, we added more image extensions based on images from the custom landing page and the organic pages. Additionally, we updated the negative keywords list to avoid showing ads to irrelevant and low intent search terms.
  • With that, the plan for June is to update the landing page content as necessary to match the search terms and the actual services being offered. We will also monitor the current bidding strategy. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget.