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Kenec Plumbing and Gas – April 2023 Monthly Report

May 5, 2023

Manager Analysis

In April, the website had 5 keywords ranking on the first page of Google search results. The keyword “blocked drains Baldivis” held the 5th position, and “leak detection Baldivis” held the 8th position on the first page. The keyword “blocked drains Rockingham” ranked in the 13th position on the second page, and “plumber Baldivis” ranked in the 14th position on the second page. The keyword “pipe relining Perth” ranked in the 17th position on the second page. The on-page optimisation in April focused on the keyword “hot water system Rockingham”. Improvements in the ranking for this keyword can be expected in the coming weeks. In May, the SEO campaign will concentrate on off-page optimisation, utilising the local citation strategy to enhance the website’s Google presence and its local search results ranking.

The Baldivis Google Business Profile (GBP) listing gained a 1st position ranking in Google Maps or local search results for the keywords “plumber Baldivis” and “blocked drains Baldivis”. The GBP listing generated 1,255 total views, 27 website visits, and 26 phone calls made directly from the listing. SEO optimised content was created for the GBP listing with the goal of gaining more location relevance.

The Rockingham GBP listing had 199 total views and 4 website visits made directly from the listing. Additionally, SEO optimised content was created for the GBP listing to gain more location relevance. The GBP strategy for May will concentrate on the keywords “gas plumber Baldivis” and “leak detection Rockingham” to enhance the ranking in the top three positions (the map pack) of the Google Maps results and improve visitor actions.

The Google Ads campaign in April had 81 clicks with a 7.43% click-through rate (CTR) and an average cost per click (CPC) of $10.69. Ads were delivered 30.98% of the time when related searches were made. The optimisation strategies included adding image extensions based on images from the custom landing page and organic pages. The negative keywords list was updated to avoid displaying ads with irrelevant and low-intent search terms. The plan for May is to monitor the bidding strategy and update the negative keywords list continuously to avoid wasting the budget.

GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 8th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 1,255 total views (up from 1,046 previously), 27 website visits (up from 24 previously), and 26 phone calls (down from 33 previously) were made directly from the listing.
  • In April, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/eXyMvz.
  • Meanwhile, the Rockingham GBP listing achieved 199 total views (down from 265 previously) and 4 website visits were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/6ceuTt.
  • Through May, the GBP strategy will focus on the keywords ‘gas plumber Baldivis’ and ‘leak detection Rockingham’. The goal is to boost these services and locations onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘leak detection Baldivis’ is ranking in the 8th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 13th position (second page).
  • Keyword ‘plumber Baldivis’ is ranking in the 14th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 17th position (second page).
  • In April, on-page optimisation focused on the keyword ‘hot water system Rockingham’. Its ranking can be expected to improve in the coming weeks.
  • For May, the SEO campaign will focus on off-page optimisation using local citation strategy to improve the site’s Google presence and ranking in the local search results.

    • Google Ads

  • 81 Clicks
  • 7.43% CTR
  • $10.69 Avg. CPC
  • Ads were delivered 30.98% of the time whenever related searches were made.
  • As part of our optimisation, we added image extensions based on images from the custom landing page and the organic pages. Additionally, we updated the negative keywords list to avoid showing ads to irrelevant and low intent search terms.
  • With that, the plan for May is to monitor the current bidding strategy. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget.

    • Kenec Plumbing and Gas – March 2023 Monthly Report

    Apr 11, 2023

    Manager Analysis

    During March, we saw a 4.5% increase in users to the site with the majority coming from SEO. The event count also had an increase of 16.2% to 1410. The Baldivis Google Business Profile (GBP) listing saw positive changes in March, with notable improvements in total views, website visits, and phone calls.

    In March, the primary focus of the SEO campaign was on off-page optimisation strategies such as utilising guest posting opportunities. As for April, the on-page optimisation efforts will be directed towards the keyword “hot water system Rockingham”, which has medium to high competition and significant monthly searches, with the aim of elevating its position closer to the top of the first page of Google search results. Furthermore, SEO-optimised content for the GBP listing was created in March with the goal of gaining more location relevance. This approach led to 265 total views (up from 226 previously) for the Rockingham GBP listing, resulting in 2 website visits and 1 phone call.
    Moving forward, the GBP strategy for April will concentrate on boosting the keywords “pipe relining Perth” and “plumber Rockingham” to secure a place in the top three positions (the map pack) of the Google Maps results, while also improving visitor engagement.

    For the Google Ads campaign, with the ads appeared 44.68% of the time for related searches. In addition, new keywords were added from the Search Term Report to enhance the ad’s intent, and different automated bidding strategies were tested to maximize the ad spend. Additionally, a new customised landing page for Google Ads was designed. Lastly, the headlines of the ad copy were modified to better reflect the services offered. For April, the plan is to monitor the current bidding strategy and continue updating the negative keywords list to avoid budget wastage due to competitors, irrelevant, and low-intent searches.

    GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps or local search results (ahead of the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 7th position (up from 9th position previously) in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 1,046 total views (up from 893 previously), 24 website visits (down from 30 previously), and 33 phone calls (up from 23 previously) were made directly from the listing.
  • In March, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/BxmCzK.
  • Meanwhile, the Rockingham GBP listing achieved 265 total views (up from 226 previously), 2 website visits, and 1 phone call were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/EXajCY.
  • Through April, the GBP strategy will focus on the keywords ‘pipe relining Perth’ and ‘plumber Rockingham’. The goal is to boost them onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
  • Keyword ‘leak detection Baldivis’ is ranking in the 8th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 11th position (second page).
  • Keyword ‘plumber Baldivis’ is ranking in the 15th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 16th position (second page).
  • In March, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities to help drive referral traffic and boost your site’s authority.
  • For April, the SEO on-page optimisation will focus on the keyword ‘hot water system Rockingham’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the first page of Google search results.

    • Google Ads

  • 1 Conversion
  • 67 Clicks
  • 4.45% CTR
  • $8.88 Avg. CPC
  • Ads were delivered 44.68% of the time whenever related searches were made.
  • As part of our optimisation, we added new keywords from the Search Term Report which showed high intent. We also tested different automated bidding strategies to maximise the ad spend. Additionally, we updated the landing page with the one we customised for Google Ads and changed headlines of the ad copy to better reflect the services offered.
  • With that, the plan for April is to monitor the current bidding strategy. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget due to competitors, irrelevant, and low intent searches.