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Kenec Plumbing and Gas – February 2023 Monthly Report

Mar 7, 2023

Manager Analysis

In February, we saw a massive 234% increase in website traffic with over 50% of the users acquired through organic SEO channels. Event count also had a big increase of 196.6% to 1213. The Baldivis Google Business Profile (GBP) listing saw positive changes in February, with notable improvements in total views, website visits, and phone calls. The total views increased from 828 to 893, indicating that more people are discovering the business on Google search results and maps. Additionally, there were 30 website visits directly from the GBP listing, which is 10 more than the previous month. The number of phone calls made directly from the listing also saw a significant improvement. In February, there were 23 phone calls made, compared to the previous month’s 20 calls. Regarding SEO, the keyword ‘blocked drains Rockingham’ remains steady at the 7th position on the first page. During the month of February, the SEO campaign honed in on on-page optimisation efforts centred around the keyword ‘blocked drains Baldivis.’ The impact of these changes on the site’s ranking should become evident in the coming weeks. Looking ahead to March, the SEO campaign will shift its focus to off-page optimisation strategies. Specifically, the team will explore guest posting opportunities to drive more referral traffic to the site and enhance its authority.

GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 2nd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position (ahead of the map pack), up from 6th position in Google Maps or local search results in the previous month.
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 893 total views (up from 828 previously), 30 website visits (up from 20 previously), and 23 phone calls were made directly from the listing.
  • In February, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/uJz1Ag.
  • Meanwhile, the Rockingham GBP listing achieved 226 total views (down from 239 previously), 2 website visits, and 1 phone call were made directly from the listing.
  • Additionally, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/ykMx6h.
  • Through March, the GBP strategy will focus on the keywords ‘plumber Baldivis’ and ‘plumber Rockingham’. The goal is to boost them onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘leak detection Baldivis’ is ranking in the 3rd position (first page).
  • Keyword ‘blocked drains Baldivis’ is ranking in the 7th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 8th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page).
  • Keyword ‘pipe relining Perth’ is now ranking in the 10th position (first page).
  • On-page optimisation focused on the keyword ‘blocked drains Baldivis’ in February. The effect on its ranking can be expected to materialise in the coming weeks.
  • Through the month of March, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

    • Google Ads

  • 1,009 Impressions
  • 29 Clicks
  • 2.87% CTR
  • $9.10 Avg. CPC
  • February marks the start of the Google Ads campaign. The ads were shown 57.07% of the time whenever related searches were made. It is worth noting that most keywords are expensive to target, reaching between $10 to $36, which would immediately deplete the budget.
  • As part of our optimisation, we paused keywords that showed ads to a lot of irrelevant queries. We replaced them with higher intent and more relevant keywords. We also adjusted the bids and put competitor, irrelevant, and low intent terms in the negative keywords list regularly.
  • With that, the plan for March is to test a new bidding strategy to optimise ad visibility and improve user interest in the ads. We will also customise the landing pages to improve user experience. Furthermore, we will continue updating the negative keywords list to avoid wasting the budget due to competitors, irrelevant, and low-intent searches.

    • Kenec Plumbing and Gas – January 2023 Monthly Report

    Feb 7, 2023

    Manager Analysis

    For the month of January we have seen a 26.7% increase in website traffic with more than half of the new users coming from organic SEO channels and almost all of them were new. The average session time of users on the webpage is sitting at 2 minutes and 30 seconds with 60% of users coming from a desktop.

    The Baldivis Google Business Profile (GBP) listing received 828 total views, which is a decrease of 4.7% compared to the month before. Additionally, there was an increase in direct phone calls made from the listing, with 21 calls being made, compared to 17 calls previously. Regarding SEO there is a positive increase in the keyword ‘blocked drains Rockingham’ moving from 13th position on the second page to 7th position on the first page. During January, the SEO campaign focused on improving the site through off-page optimisation strategies. In February, the focus will shift to on-page optimisation with a specific emphasis on the keyword “blocked drains Baldivis” with the goal of ranking it higher in Google search results. Additionally, the GBP strategy will continue to concentrate on the keywords “pipe relining” and “blocked drains” with the aim of increasing their ranking to the top 3 positions in Google Maps results.

    GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 2nd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 6th position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • The Baldivis Google Business Profile (GBP) listing generated 828 total views (down from 869 previously), 20 website visits, and 21 phone calls were made directly from the listing (up from 17 previously).
  • In January, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/CT2ZGL.
  • Meanwhile, the Rockingham GBP listing achieved 239 total views (down from 255 previously) and 3 website visits were made directly from the listing.
  • Additionally, SEO-optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/3eH1fv.
  • Through February, the GBP strategy will continue to focus on the keywords ‘pipe relining’ and ‘blocked drains’. The goal is to boost them onto the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 8th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page), up from the 13th position (second page) previously.
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page).
  • Keyword ‘pipe relining Perth’ is ranking in the 11th position (second page), up slightly from the 13th position (second page) in the previous month.
  • In January, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Through the month of February, the SEO on-page optimisation will focus on the keyword ‘blocked drains Baldivis’. The goal is to bring it closer to the #1 position in Google search results.