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Kenec Plumbing and Gas – October 2022 Monthly Report

Nov 7, 2022

Manager

The campaigns experienced some challenges in October. Website traffic did not continue the previous month’s more positive trend, instead slipping by a small percentage. There was a notable spike of 19 users on 09 October 2022, but the overall trend was up and down – although the month did end on an upward note. More promisingly, 58% of users arrived through organic search channels, and almost all of them were new. In terms of SEO, the site’s average SEO rank also saw a marginal dip, but keyword performance has held steady. The Google Business Profile generated slightly fewer views than the previous month, but the Rockingham GBP listing saw increased views and 4 phone calls – a more positive showing. In October, we published a new service page for the ‘pipe relining Perth’ keyword alongside a new blog post. We also posted SEO content for the GBP listing to gain more relevance. In November, we will focus on off-page SEO strategies to improve Google Maps rankings. We also aim to boost the ‘pipe relining Perth’ keyword to see its ranking move closer to the top 3 spots of Google search results.

SEO Analysis

  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
  • Keyword ‘leak detection Rockingham’ is ranking in the 7th position (first page).
  • Keyword ‘gas plumber Baldivis’ is ranking in the 9th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 11th position (second page).
  • Keyword ‘plumber Baldivis’ is ranking in the 12th position (second page).
  • In October, a new service page focusing on the keyword ‘pipe relining Perth’ was published. The page can be viewed here:https://bit.ly/3F7WwGU.
  • Additionally, a new blog post was also published and can be viewed here:https://bit.ly/3TOPlaN.
  • Through the month of November, the SEO campaign will focus on off-page optimisation, particularly map embedding strategies to help improve Google map rankings.

    • GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 6th position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • Keyword ‘blocked drains Rockingham’ ranking in 17th position in Google Maps.
  • The Baldivis Google Business Profile (formerly Google My Business) listing generated 1,071 total views (down from 1,396 previously), 25 website visits, and 13 phone calls (down from 28 previously) made directly from the listing.
  • In October, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/4j62nD.
  • Meanwhile, the Rockingham GBP listing achieved 245 total views (up from 235 previously), 2 website visits, and 4 phone calls made directly from the listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/wGcFh5.
  • Through November, the GBP strategy will focus on boosting the ranking for the keyword ‘pipe relining Perth’. The goal is to boost the keyword into the top 3 positions (the map pack) of the Google Maps results and improve visitor actions.

    • Kenec Plumbing and Gas – September 2022 Monthly Report

    Oct 7, 2022

    Manager

    There were several positive metrics in the month of September, with limited challenges. Website traffic again went up, although by a smaller margin of 9.4%. The average session duration is up to well over 3 minutes, with organic search users spending close to 2 minutes on the website. Of our total website traffic, 71.4% came through organic (SEO) channels. The site’s average SEO rank did again fall by a small margin, but we have more keywords now on the first page of Google search results! The Google Business Profile (GBP, formerly Google My Business) also saw highs and lows. The campaign saw slightly fewer views compared to last month, but more website visits and 28 phone calls from the listing. In September, the SEO campaign focused on off-page strategies to improve website authority and relevance. We also published SEO-optimised content for the GBP listing to gain location relevance. This October, we will add a new keyword ‘pipe relining’ and create a content page for this new service. We will also focus on boosting the Baldivis and Rockingham location keywords so we can boost the ‘plumber Baldivis’ and ‘blocked drains Rockingham’ keywords into the top 3 positions of the map pack.

    SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 9th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page).
  • Keyword ‘plumbing services Rockingham’ is ranking in the 15th position (second page).
  • Keyword ‘leak detection Rockingham’ is ranking in the 8th position (first page).
  • In September, the SEO campaign focused on off-page optimisation strategies to help improve the site’s authority, relevance, and trustworthiness.
  • Through the month of October, the SEO campaign will focus on adding keyword ‘pipe relining’ and creating a content page for this new service.

    • GBP Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 3rd position in Google Maps or local search results (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps or local search results.
  • Keyword ‘blocked drains Rockingham’ ranking in 19th position in Google Maps.
  • The Baldivis Google Business Profile (formerly Google My Business) listing generated 1,396 total views (down from 1,697 previously), 35 website visits (up from 28 previously), and 28 phone calls made directly from the listing.
  • In September, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here https://posts.gle/dqJXnm.
  • Meanwhile, the Rockingham GBP listing achieved 235 total views (down from 309 previously) and 3 website visits made directly from the listing.
  • Additionally, an SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here https://posts.gle/MWSuyN.
  • Through October, the GBP strategy will focus on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘blocked drains Rockingham’. The goal is to boost the related keywords into the top 3 positions (the map pack) in Google Maps results and improve visitor actions.