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Kenec Plumbing and Gas – August 2022 Monthly Report

Sep 7, 2022

Manager

August continues the positive results from the previous month in terms of both website and GMB performance. Website traffic continues to climb, up by a more significant percentage (42.2%) than July. The number of users also trended upwards over the course of the month, which looks promising. Over half of the total users arrived through organic (SEO) channels as well. The site’s average SEO ranking did dip slightly, but keyword performance has remained steady. The GMB listing showed more favourable results, with increased total views, although we saw fewer direct calls from the Rockingham GMB listing. In August, we focused optimisations on the ‘plumber Rockingham’ keyword, which currently ranks 16th on Google. We expect its ranking to improve in the coming weeks. We also published an optimised blog post. In September, we will switch to off-page strategies for SEO in order to improve website authority and relevance. For the GMB, we will focus on boosting the organic rankings for the Baldivis and Rockingham location keywords – particularly ‘plumber Baldivis’ (3rd on Google Maps) and ‘plumber Rockingham’ (9th on Google Maps). We aim to bring these keywords into the top 3 positions of Google Maps to improve visitor actions on the website.

SEO Analysis

  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 5th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 9th position (first page).
  • Keyword ‘plumbing services Rockingham’ is ranking in the 15th position (second page).
  • Keyword ‘leak detection Rockingham’ is ranking in the 7th position (first page).
  • In August, the on-page optimisation strategy focused on the keyword ‘plumber Rockingham’. The goal was to help it get solid ranking that is closer to the first page of Google search results.
  • Additionally, an SEO optimised blog post was written and published on the website. This blog post can be viewed here: https://bit.ly/3TzOD1Q.
  • Through the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 9th position in Google Maps.
  • Keyword ‘blocked drains Rockingham’ ranking in 17th position in Google Maps.
  • The Baldivis GMB listing generated 1,697 total views (up 1,586 previously), 28 website visits (down from 37 previously), and 28 phone calls made directly from the listing.
  • Meanwhile, the Rockingham GMB listing achieved 309 total views (up from 250 previously), 3 website visits, and 2 direct calls (down from 7 previously) made directly from the listing.
  • Through September, the GMB strategy will focus on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘plumber Rockingham’. The goal is to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.

    • Kenec Plumbing and Gas – July 2022 Monthly Report

    Aug 5, 2022

    Manager

    In July we saw much more favourable results for the website and the GMB listing. Website traffic is back up by 18.4%, with a peak towards the end of the month. Over half our users arrived through organic (SEO) channels, and they spent a significant amount of time on the website. SEO performance is improving, with a 1.6% rise in the site’s average rank. The ‘plumbing services Rockingham’ keyword is up 4 places into 17th, going from the third page to the second. For the GMB listing, we see several keywords ahead of the map pack – very promising! The Baldivis GMB listing saw 1,586 total views and 26 phone calls, while the Rockingham listing saw 250 views and 7 calls – metrics that are all higher than the month prior. In July, we created SEO-optimised content for the two GMB listings to gain more service and location relevance. We also completed off-page optimisations to boost search rankings and website authority. For August, we will focus our on-page strategies for the ‘plumber Rockingham’ keyword to bring it closer to the top 10 spots on Google. We will also boost the ‘plumber Rockingham’ and ‘plumber Baldivis’ keywords on GMB location keywords to bring them to the top 3 spots on map pack and improve visitor actions.

    SEO Analysis

  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page).
  • Keyword ‘blocked drains Rockingham’ is ranking in the 9th position (first page).
  • Keyword ‘plumber Baldivis’ is ranking in the 10th position (first page).
  • Keyword ‘plumbing services Rockingham’ is ranking in the 17th position (second page), up from 21st position (third page) in the previous month.
  • Keyword ‘leak detection Rockingham’ is ranking in the 7th position (first page).
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • Additionally, an SEO optimised blog post was written and published on the website. This blog post can be viewed here:https://bit.ly/3Someva.
  • Through the month of August, our plan is to revisit our on-page optimisation for the high-competition keyword ‘plumber Rockingham’ as it has significant monthly searches. Our aim is to bring it closer to the first page of Google search results.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (ahead of the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 11th position in Google Maps.
  • Keyword ‘blocked drains Rockingham’ ranking in 16th position in Google Maps.
  • For the Baldivis GMB listing, we have noted 1,586 total views (up from 1,120 previously), 37 website visits (up from 22 previously), and 26 phone calls made from the GMB listing.
  • For the Rockingham GMB listing, we have noted 250 total views (up from 143 previously), 4 website visits (up from 2 previously), and 7 direct calls (up from 3 previously) made from the GMB listing.
  • In July, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://posts.gle/z8MHv5.
  • Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here:https://posts.gle/7vCg2W.
  • Additionally, Google has finally rolled out Google Business Profile (GBP) to replace Google My Business (GMB). We expect some changes in the insights and data presentation we use for reporting.
  • Through August, our focus will continue on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber Baldivis’ and ‘plumber Rockingham’. Our strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.