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Kenec Plumbing and Gas – April 2022 Monthly Report

Apr 7, 2022

Manager

April sees mixed results, but with some favourable metrics. User visits dropped by 17.3%, but saw a notable peak on 19 April. More pleasing is that organic (SEO) users make up half of site visits, and spent over 4 minutes on the website. In fact, average session duration remains over 4 minutes total. Meanwhile, we saw a small but welcome 0.9% rise in the site’s average SEO ranking. There was also a 33.3% increase in the number of keywords on the first page of search results. GMB performance remains steady, with the ‘blocked drains baldivis’ target keyword ranking 1st on the map pack. April saw us create optimised content for the Rockingham and Baldivis GMB listings to gain more service and location relevance. This May, we will continue our off-page strategies for the Baldivis and Rockingham location keywords to bring keywords such as ‘plumber baldivis’ and ‘plumber rockingham’ into the top 3 spots.

SEO Analysis

  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 6th position (first page)
  • Keyword ‘blocked drains Rockingham’ is ranking in the 8th position (first page)
  • Keyword ‘plumber Baldivis’ is ranking in the 13th position (second page)
  • Keyword ‘plumbing services Rockingham’ is ranking in the 18th position (second page)
  • In April, we completed on-page optimisation with a focus on the keyword ‘leak detection rockingham’ which is ranking in 19th position (second page), up from 31st position (fourth page) prior to optimisation work being done.
  • Through the month of May, we plan to focus our on-page strategy on the keyword ‘hot water system mandurah’ to boost its organic ranking in Google search results.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Rockingham’ ranking in 4th position in Google Maps.
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 10th position in Google Maps.
  • For the Baldivis GMB listing, we have noted 873 total views, 23 website visits, and 17 phone calls made from the GMB listing.
  • For the Rockingham GMB listing, we have noted 167 total views, 3 website visits, and 1 direct call made from the GMB listing.
  • In April, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3v4DAU5.
  • Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3K7h3Kp.
  • Through May, our focus will continue on boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘plumber baldivis’ and ‘plumber rockingham’. Our off-page strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.

    • Kenec Plumbing and Gas – February 2022 Monthly Report

    Mar 7, 2022

    Manager

    February sees mixed results for the SEO campaign, although there are positives! User visits again increased, this time by 4.7%, with an overall trend that saw several peaks. Around half of these users arrived through organic (SEO) channels – 41 in total, with 38 new. We did see a slight dip in the site’s average rank, but keyword performance has remained steady. In February, we focused on-page optimisations on the ‘hot water system rockingham’ target keyword, which will hopefully see an improvement in search rankings. March will see us focus our strategies on the ‘gas plumber rockingham’ target keyword to take advantage of monthly search volume.

    SEO Analysis

  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘blocked drains Baldivis’ is ranking in the 4th position (first page)
  • Keyword ‘blocked drains Rockingham’ is ranking in the 7th position (first page)
  • Keyword ‘plumber Baldivis’ is ranking in the 10th position (first page)
  • Keyword ‘plumbing services Rockingham’ is ranking in the 18th position (second page)
  • In February, we completed on-page optimisation with a focus on the keyword ‘hot water system rockingham’ and we expect its ranking to improve in the coming weeks and secure a more solid ranking in the organic search results.
  • Through the month of March, we plan to focus our on-page strategy on the keyword ‘gas plumber rockingham’ as it has significant monthly searches and to further boost its organic ranking in Google search results.

    • GMB Analysis

  • Keyword ‘plumber Baldivis’ ranking in 3rd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Rockingham’ ranking in 2nd position in Google Maps (in the map pack).
  • Keyword ‘blocked drains Baldivis’ ranking in 1st position in Google Maps (in the map pack).
  • Keyword ‘plumber Rockingham’ ranking in 11th position in Google Maps.
  • For the ‘plumber Baldivis’ GMB listing, we have noted 725 total views, 14 phone calls, 1 direct message, and 13 website visits made from the GMB listing.
  • For the ‘plumber Rockingham’ GMB listing, we have noted 128 total views and 3 direct calls made from the GMB listing.
  • In February, we were able to create and post SEO optimised content for the Baldivis GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3t2U7FI.
  • Additionally, we were able to create and post SEO optimised content for the Rockingham GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3hpAFxP.
  • Through March, our focus will be on further boosting the ranking for Baldivis and Rockingham location keywords, in particular using keywords ‘local plumber baldivis’ and ‘blocked drains rockingham’. Our off-page strategy aims to bring the related keywords to the top 3 positions (the map pack) in Google Maps results and improve visitor actions.