Manager
The month of June has been a positive month when looking at the numbers. We have seen continued improvements in the SEO rankings, with even more traffic coming to the site from organic search. The Branded AdWords campaign has also continued to generate phone calls month on month which is positive. Next steps from here will be to incorporate some further elements on the site that could help generate more patient enquiries from the website traffic.
SEO Analysis
June has continued to show a positive month of large fluctuations. We can now see 196 terms appearing in the top 10 results on Google, with 145 of those appearing in the top 3 results on the first page. Some terms which saw some big jumps over the last 30 days include ‘post operation rehabilitation chermside’, ‘balance and fall rehabilitation bunya’ and ‘arthritis rehabilitation enoggera’ which have moved 99, 95 and 95 positions towards better rankings. Over the coming month we will continue with our off page strategy in order to further improve on the established positions.
AdWords Analysis
The Google Ads Branded Campaign for the month of June generated 23 Clicks, 13.8% CTR, 167 Impressions and 4.3% Conversion rate. These stats are pleasing, despite the fact that they’re lower compared to the previous month. The plan for July is to try to get more conversions out of clicks by using more exact keywords as possible.
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