Manager
The SEO campaign for the month of November has seen some noteworthy wins and a few slight dips that we’re going to be working on through December. We’re pleased to report that the optimisation strategy for November has yielded positive results in moving targeted keyword ‘physiotherapist mitchelton’ closer to the top 3 positions of first page results at 5th position this month. We’re thrilled as well to see the massive increase of keywords joining the top 3 positions of first page results in November at 145 keywords this month from last month’s 132 keywords. Targeted keyword ‘physiotherapist ferny hills’’ retains its rankings at 11th position this month while keyword ‘physiotherapy arana hills’ goes down 4 positions from last month’s ranking at 9th position to this month’s 13th position. There was also a slight dip in the number of keywords joining the top 4-10 positions of search results from last month’s 50 keywords to this month’s 44 keywords. Even with site traffic dipping by 16% this month from last month’s 163 users visiting the site to 137 users visiting the site this month, a win for this month’s SEO boosting is the 3.8% increase in the average session duration spent per site visit. It’s looking good for our organic search results this month as well, with this channel yielding the most site visits for November at 86 out of 137 users coming from organic search results and with 84 out of 86 of these users tagged as new visitors to the site. We’re quite thrilled that even with a decrease in user site visits this month, the census for both old and new November organic users are more than the census for old and new organic users in October. We’re optimistic that with an on-page optimisation strategy, we can further boost the website traffic in the coming month by pulling the ranking of our targeted keyword ‘physiotherapy arana hills’ closer to the first page of Google’s results.
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