Manager

The month of May has produced some very positive numbers. We can see a 15% increase in website traffic which has been great. In terms of the rankings, we have seen some huge jumps in rankings over the last 30 days which has been great, and our focus will now be on defending these newly established rankings as well as increasing the ‘physiotherapy’ rankings. The branded AdWords campaign, has seen a great number of impressions and clicks, however no conversions coming through this month. This is what the team will be optimising in the coming month, to see if we can get some conversions occurring.

SEO Analysis

May has continued to show some massive fluctuations that have been very positive! We have seen the terms ‘post operation rehabilitation aspley’, ‘balance and fall treatment gaythorne’ and ‘sports injuries treatment ashgrove’ jump 99, 98 and 97 positions over the last month to now be rankings in the top 3 positions on the first page of Google’s results. Our focus for the coming month will be on continuing with our off page strategy in order to see more of the ‘physiotherapy’ search terms moving towards those first page positions as well.

AdWords Analysis

The Performance of the Google Ads campaign for May has been a success. We saw an increase on Click (36.8%), CTR (35%) and Impressions (1.4%), these numbers indicate an increase of performance in terms of traffic on the landing page. The conversion side of things is very unpredictable as the campaign is a branding only campaign and we only have $3/day budget. That being said we have limited ways on getting conversions but we will still improve the structure of the campaign to try and drive a higher number of conversions in the coming month.