Keperra Physiotherapy & Sports Injury Clinic – November 2020 Monthly Report
Manager
The SEO campaign for the month of November has seen some noteworthy wins and a few slight dips that we’re going to be working on through December. We’re pleased to report that the optimisation strategy for November has yielded positive results in moving targeted keyword ‘physiotherapist mitchelton’ closer to the top 3 positions of first page results at 5th position this month. We’re thrilled as well to see the massive increase of keywords joining the top 3 positions of first page results in November at 145 keywords this month from last month’s 132 keywords. Targeted keyword ‘physiotherapist ferny hills’’ retains its rankings at 11th position this month while keyword ‘physiotherapy arana hills’ goes down 4 positions from last month’s ranking at 9th position to this month’s 13th position. There was also a slight dip in the number of keywords joining the top 4-10 positions of search results from last month’s 50 keywords to this month’s 44 keywords. Even with site traffic dipping by 16% this month from last month’s 163 users visiting the site to 137 users visiting the site this month, a win for this month’s SEO boosting is the 3.8% increase in the average session duration spent per site visit. It’s looking good for our organic search results this month as well, with this channel yielding the most site visits for November at 86 out of 137 users coming from organic search results and with 84 out of 86 of these users tagged as new visitors to the site. We’re quite thrilled that even with a decrease in user site visits this month, the census for both old and new November organic users are more than the census for old and new organic users in October. We’re optimistic that with an on-page optimisation strategy, we can further boost the website traffic in the coming month by pulling the ranking of our targeted keyword ‘physiotherapy arana hills’ closer to the first page of Google’s results.
SEO Analysis
Keperra Physiotherapy & Sports Injury Clinic – October 2020 Monthly Report
Manager
The month of October has seen slight dips in both keyword rankings and website user visits which we will be working on through November. From September’s 173 user visits, there has been a 5.8% decrease to 163 users in October with each site visit lasting an average of 58 seconds. Of the 163 website users, 85 of them are from organic search results (SEO traffic) with 79 out of 85 of those users tagged as new users to the site. It is concerning that the number of keywords in the top 3 results has declined from 149 keywords the previous month to 132 keywords in October. It’s good to note that in spite of this, we can consider having 50 keywords ranking in the top 4-10 positions in October from the previous month’s 43 keywords a win for the site’s SEO. Keyword rankings went down with targeted keywords ‘physiotherapist mitchelton’ ranking in 6th position from the previous month’s 5th position and ‘physiotherapy arana hills’ ranking in 9th position from the previous month’s 7th position. The keyword ‘physiotherapist ferny hills’ retains it ranking in the 11th position. To regain traction and strengthen the campaign, we will be working on completing on-page optimisations in November to see the ranking for the keyword ‘physiotherapist ferny hills’ move back to the first page of Google results.