Keperra Physiotherapy & Sports Injury Clinic – September 2020 Monthly Report
Manager
The results produced for the month of September have been highly positive, a welcomed recovery from the previous month’s dips in the campaign. We are excited to see a massive increase in our overall website traffic worth 44.2%. The trend for site visits throughout the month was heavily fluctuating, with some days amounting to only 0 to 5 users at a time. This gives us a solid goal for the coming month of October, further boosting our traffic by stabilising our site performance throughout the month. It has also been pleasing to note that our organic (SEO) channel continues to bring in the most users. We link these numbers to a continuously improving SEO campaign. Although our overall keyword rankings have slightly declined, we are pleased to see more keywords ranking in the top 3 positions of Google. Our targeted keywords are also still secure in their previous rankings, with keyword ‘physiotherapy arana hills’ moving up from the 10th to the 7th position this month. We aim to assert this level of improvement by utilising on-page optimisations for the coming month of October.
SEO Analysis
Keperra Physiotherapy & Sports Injury Clinic – August 2020 Monthly Report
Manager
The month of August has produced slower results than expected, a sudden turn around from last month’s wins. Our overall website traffic has dropped by 17.2%, although it is positive to note that the majority of these site visitors were brought in by our organic (SEO) channel. Our overall SEO keyword ranking has slightly decreased since there has been a dip in the number of keywords we have in the top 3 positions, as they fell back to the top 4 to 10 positions. However, we are expecting to see more positive results in keyword ranking for the coming month as we note an upward trend in rankings especially in the latter part of August. We have noted that two of our focus keywords have dropped two ranks each, pushing back keyword ‘physiotherapist ferny hills’ to the second page. Our priority in early September is to recover these dips in keyword rankings is by utilising on-page optimisations in September, especially to boost back our targeted keywords into the first page of Google search results and in turn see the website traffic bounce back up.