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Keperra Physiotherapy & Sports Injury Clinic – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen some overall pleasing results. We can see the majority of the website traffic coming from organic (SEO) search results and as we continue to see our SEO rankings defend their achieved positions and even make their way closer to the top 3 results, we should expect the website traffic to increase. Over the last month we have seen some fluctuations in the rankings which we will be working to combat in March through a new on-page strategy. The new geo-targeted Google Ads campaign has seen 6 achieved conversions in total. However, it will be interesting to see if these results did actually add value at the clinic.

SEO Analysis

  • 141 keyword ranking in top 3 (first page) results
  • 40 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physiotherapist mitchelton’ ranking in 6th position (first page)
  • Keyword ‘physiotherapy arana hills’ ranking in 11th position (second page)
  • Keyword ‘physiotherapist ferny hills’ ranking in 15th position (second page)
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘physiotherapist mitchelton’

    • Google Ads Analysis

  • We had an increase in Clicks (311.8%) and Impressions (706.9%), and very successful traffic overall. We also achieved 8.6% CTR which is a great number with so much traffic from Google Ads.
  • We are having some issues showing conversions in the dashboard, however we did see 6 conversions achieved through the Google Ads campaign through February
  • The plan for March is to resolve the conversion tracking issue so we can see conversions in the marketing dashboard, and we will also be structuring the campaign to increase the CTR further and drive a decrease in the average cost per click

    • Keperra Physiotherapy & Sports Injury Clinic – January Monthly Report

    Feb 7, 2020

    Manager

    The month of has produced some positive numbers to start the year with. While our overall website traffic is up from the previous month, we have actually not been able to track the last week of data through the month. It seems our tracking codes have been removed from the website, hence we were not able to track accurate data regarding website traffic towards the end of the month. We have now re-enabled these tracking codes and we are currently tracking data for the month of February. The SEO campaign has continued to push the focus keywords into improved positions and towards the top 1-3 positions on the first page of Google. Over the coming month we will be focusing on our on-page strategy in order to see further improvements for the Mitchelton and Ferny Hills keywords, while also staying up to date with Google’s algorithm updates. On the Google Ads front, we have seen 2 conversions achieved in January, however now that we have sent the new geo-targeted campaign live, we do expect to see a jump in the total number of conversions achieved through the month. We will be monitoring this closely and optimising it as it progresses.

    SEO Analysis

  • 141 keyword ranking in top 3 (first page) results
  • 45 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physiotherapist mitchelton’ ranking in 9th position (first page)
  • Keyword ‘physiotherapy arana hills’ ranking in 10th position (first page)
  • Keyword ‘physiotherapist ferny hills’ ranking in 15th position (second page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: http://www.health-livening.com/why-you-should-visit-physiotherapist/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the Mitchelton and Ferny Hills focused keywords

    • AdWords Analysis

  • 30.8% increase in Clicks
  • 20.4% increase in CTR
  • 8.6% Increase in Impressions
  • 2 total conversions