Keperra Physiotherapy & Sports Injury Clinic – November Monthly Report
Manager
The month of November has been very positive across the board. While we have seen a dip in the overall website traffic, as the rankings continue to move around month on month, we do expect the traffic to bounce around also. The SEO rankings have seen some huge wins through the month especially with the newly established Brisbane rankings. Over the coming month we will continue our off page work to move these terms into more valuable positions. The Branded Google Ads campaign is performing very well, with 4 conversions achieved this month. We will continue to monitor the campaign up to Christmas before pausing it on the 20th of December for the Christmas period.
SEO Analysis
November has continued to show a month of improvements for the SEO campaign. We can now see 182 keywords ranking on the first page of results (top 10), with 137 of those keywords actually appearing in the top 3 positions on that first page of results. In particular this month, it has been very positive to see some movements for the Brisbane keywords with ‘sports injuries treatment brisbane’, ‘women’s health treatment brisbane’ and ‘ back pain treatment brisbane’ jumping 51, 44 and 34 positions towards the first page of rankings. With our off page strategy continuing through December we are confident we can see these terms move even closer to the first page of results.
AdWords Analysis
The Google Ads branding campaign achieved some very positive numbers in November. We have been able to generate 4 Conversions and a 15.4% Conversion rate along with 26 clicks and a high CTR of 17.7%. These are fantastic results for the very little ad spend through the month. At this point, we believe the campaign is running at its full potential, and in order to see an increase in the number of Google Ads converions, we would receommend activating a second campaign targeting specific keywords that convert based on the past data we have generated. Otherwise, we will continue with the branded campaign and will continue optimising it through the month to ensure we continue seeing it perform at its best.
Keperra Physiotherapy & Sports Injury Clinic – October Monthly Report
Manager
October has produced a positive month overall. We have been able to see a 33% increase in website traffic over the last month, with the number of users coming from organic Google search results increasing! With 62 organic website visits in September to 84 organic visits through October, this is a direct effect on the newly achieved SEO rankings achieved through the last 30 days. On the Google Ads front, we were able to see more traffic to the campaign this month which was great to see. However, if you would like to see valuable conversions coming from Google Ads, we would recommend creating a new campaign with a higher budget so we can geo target keywords and pull in more traffic and in turn conversions.
SEO Analysis
The month of October has continued to show fluctuations in the rankings with very positive results! We can now see 180 keywords appearing in the top 10 positions on Google, 136 of those actually appearing in the top 3 positions. The keywords ‘balance and fall treatment chermside’, ‘sports injuries physiotherapist’ and ‘arthritis rehabilitation gaythorne’ have jumped 99, 96 and 95 positions respectively to now be sitting in the top 5 positions on the first page of Google’s results. Over the coming month, our work will continue with the off page strategy in order to maintain these rankings and continue seeing jumps towards more page #1 rankings.
AdWords Analysis
October has seen a successful month overall. Out goal for the month was to achieve more traffic in the campaign, and this was successful! We were able to see an increase in Clicks (30.8%), CTR (10.2%) and Impressions (18.7%). While we didnt achieve conversions in the campaign, through this mongh, our recommendation is to create a new campaign which will focus on geo targetting keywords. This new campaign at a larger budget, will allow us to achieve more traffic and in turn, more conversions.