Manager

The month of September saw some pleasing results overall. While we have seen a dip in the website traffic with 2 drops throughout the month, it has been positive to see a large peak towards the end of the month. The SEO rankings are continuing to fluctuate massively and are continuing to make their way to the first page of Google’s results. On the Google Ads front, the Branded Only campaign is still running well and we are gaining a positive number of clicks each month. While the number of calls is low, this is to be expected with the lower ad spend budget. Over the coming months we will continue with our off page optimisations for SEO and our work on the Google Ads front to see a lower cost per conversion.

SEO Analysis

September has seen a massive month of movements for the SEO rankings. We have seen a range of fluctuations with the terms ‘post operation rehabilitation stafford’, ‘chronic pain treatment red hill’ and ‘arthritis rehabilitation enoggera’ moving 99, 97 and 95 positions to now be in the top 5 positions on Google. We have also seen a range of steadier movements including the terms ‘back pain treatment stafford’ and ‘physiotherapy aspley’ moving 9 and 5 positions respectively towards the first page on Google. The coming month will see a focus on the off page strategy once again, in order to see further improvements in the number of terms appearing in the top 3 positions on Google.

AdWords Analysis

The Google Ads campaign managed to see an increase in the overall clicks (30%) and CTR (65.5%) through September which has been positive. We have seen fewer conversions tracking the dashboard compared to the previous month, however this is by no means a negative number considering the lower budget for the Branded Only campaign. The plan for October is to structure the campaign to maximise conversions with the budget that we have and lower down the cost per conversion.

Manager

August has been a fantastic month across the board! The SEO rankings have continued to show significant progress towards the first page and even towards more top 3 positons which is great! On the Google Ads front, we have seen an increase in the number of conversions from the Branded campaign while also seeing a lower cost for these conversions. This is a massive win for the month and we will continue with our optimisations to see these stats continuing into September.

SEO Analysis

The month of August has produced another month of positive SEO results! We can now see 190 terms appearing on the first page (top 10) of Google’s results, with 147 of those terms appearing in the top 3 positions on the first page of results. We have continued to see massive fluctuations, with the terms ‘chronic pain treatment red hill’, ‘balance and fall rehabilitation bunya’ and ‘workplace injuries rehabilitation gaythorne’ jumping 98, 97 and 95 positions respectively to now be sitting on the first page of results. Over the coming month we will be continuing with our off page strategy in order to see more of these terms moving onto the first page of Google’s results and then further up towards the top 3 positions as well.

h2>AdWords Analysis

August has been a pleasing month for the Google Ads campaign. We have seen an increase in Conversions (200%), Conversion rate (365%) and the CTR is in great shape! We have also been able to achieve a lower Cost/Conversion (74.7%) this month. Our plan for September is to structure the Branded campaign to maintain the performance at this level but with an even lower cost per conversion.