Manager

July has produced a pleasing month of stats. We have seen a dip in the website traffic this mont, with a large peak in the middle of the month which was interesting. It is great to see that the majority of users are coming to the site from organic search (Google Search results). The Google Ads Branded campaign has been performing well in terms of impressions and clicks and over the coming month we will be working to turn more of those clicks into conversions. The SEO rankings are continuing to see really positive improvements month on month and we will be continuing with our current off page strategy to see these results continuing into August.

SEO Analysis

The month of July has been a fantastic one for SEO! We have seen some major increases in rankings and can now see 186 terms appearing in the top 10 results on Google, with 142 of those appearing in the top 3 results! The terms ‘back pain rehabilitation ferny grove’, ‘workplace injuries treatment brisbane’ and ‘sports injuries rehabilitation brisbane’ have jumped 98, 48 and 33 positions respectively which has been great! Over the coming month we will be continuing with our off page strategy in order to gain more authority with Google and move more of these rankings upwards on that first page of results.

h2>AdWords Analysis

July has been a positive month for the Google Ads campaign. We saw an increase on traffic to our landing page as well as Clicks (34.8%) and CTR (30.9%) which have increased compared to the previous month. This means that the keywords and text ads are effective in the Google Search Network. The plan for August is to structure the campaign to drive an increase in the number of conversions without increasing the budget but by identfying the right days and time to bid higher on keywords and changing our bid strategy accordingly.

Manager

The month of June has been a positive month when looking at the numbers. We have seen continued improvements in the SEO rankings, with even more traffic coming to the site from organic search. The Branded AdWords campaign has also continued to generate phone calls month on month which is positive. Next steps from here will be to incorporate some further elements on the site that could help generate more patient enquiries from the website traffic.

SEO Analysis

June has continued to show a positive month of large fluctuations. We can now see 196 terms appearing in the top 10 results on Google, with 145 of those appearing in the top 3 results on the first page. Some terms which saw some big jumps over the last 30 days include ‘post operation rehabilitation chermside’, ‘balance and fall rehabilitation bunya’ and ‘arthritis rehabilitation enoggera’ which have moved 99, 95 and 95 positions towards better rankings. Over the coming month we will continue with our off page strategy in order to further improve on the established positions.

AdWords Analysis

The Google Ads Branded Campaign for the month of June generated 23 Clicks, 13.8% CTR, 167 Impressions and 4.3% Conversion rate. These stats are pleasing, despite the fact that they’re lower compared to the previous month. The plan for July is to try to get more conversions out of clicks by using more exact keywords as possible.