Manager Analysis
In August, the Google Business Profile (GBP) listing showcased a strong performance in local search results. Key achievements included ‘commercial cleaning Malvern’ and ‘commercial cleaning services Malvern,’ both securing the 1st position ahead of the map pack in Google Maps or local search results. ‘Office cleaning Malvern’ also achieved an impressive 2nd position within the map pack.
The GBP listing garnered a substantial increase in total views, reaching 4,677 views, a notable improvement from the previous month’s 2,733 views. Although website visits decreased slightly to 30, down from 36 previously, the listing remained effective in driving online traffic. Additionally, the listing generated 1 phone call, although this number was lower than the previous month’s 10 calls. To further enhance location relevance and visibility, SEO-optimised content was posted on the GBP listing. The content can be accessed at the following link: https://posts.gle/SsPWws.
As the campaign transitions into September, the focus will shift towards the initial on-site audit and optimisation, aiming to further improve the GBP’s performance and ensure it maintains its prominent position in local search results.
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