Manager Analysis
In July, the Google Business Profile (GBP) listing demonstrated exceptional performance, achieving impressive rankings in Google Maps or local search results. The targeted keywords ‘commercial cleaning Malvern’ and ‘commercial cleaning services Malvern’ both secured the 1st position, ranking ahead of the map pack. This prominent positioning significantly improved the business’s visibility and accessibility to potential customers searching for commercial cleaning services in the Malvern area. Moreover, the keyword ‘office cleaning Malvern’ attained a strong 2nd position in the map pack, further reinforcing the business’s presence in relevant local searches. Throughout the month, the GBP listing attracted substantial engagement, with 2,733 total views, representing a notable increase from the previous period. Additionally, website visits saw a significant rise, totaling 36, along with an increase in phone calls to 10. The implementation of SEO-optimised content updates further contributed to the listing’s success, providing valuable information and attracting more potential customers. The results from July demonstrate the effectiveness of the GBP strategy, boosting the company’s online presence and strengthening its position as a top choice for cleaning services in the Malvern area.
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