Manager Analysis
During the month of June, the GBP campaign demonstrated strong performance and achieved notable rankings in Google Maps or local search results. The keyword ‘commercial cleaning Malvern’ secured an impressive 1st position, leading the pack and surpassing competitors. Similarly, the keyword ‘commercial cleaning services Malvern’ also claimed the 1st position, further solidifying the business’s dominance in the local market. Additionally, the keyword ‘office cleaning Malvern’ attained the 2nd position within the map pack, enhancing visibility and attracting potential customers. Significant progress was observed in the keyword ‘end of lease cleaning Malvern,’ which climbed from the 7th to the 2nd position within the map pack, showcasing the campaign’s effectiveness in driving improved rankings.
Throughout June, the Google Business Profile (GBP) listing garnered substantial attention, generating a total of 1,686 views, 16 website visits, 3 requests for directions, and 7 direct phone calls. Efforts were made to optimise the GBP listing by drafting SEO-optimised content updates for the upcoming months, from June to September, providing valuable information and engaging content to potential customers.
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