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King Clean – November 2023 Monthly Report

by | Dec 7, 2023 | King Clean

Manager Analysis

In November, the SEO campaign targeted off-page optimisation, leveraging social foundations to enhance the site’s visibility. Three keywords secured top-three positions, with ‘commercial cleaning services Malvern’ and ‘commercial cleaning Malvern’ dominating in 1st place. ‘Office cleaning Malvern’ held a strong 2nd position, while ‘cleaning services Malvern’ secured the 5th spot. To strengthen the competitive edge, December’s on-page optimisation will spotlight ‘commercial cleaning Melbourne,’ focusing on its high competition and search volume. Instructions for the implementation of this strategy will be disseminated.

Simultaneously, the GBP analysis for November showcased ‘commercial cleaning Malvern,’ ‘commercial cleaning services Malvern,’ and ‘office cleaning Malvern’ leading in Google Maps or local search results. Despite a marginal decrease in website clicks and requests for directions, the GBP listing attracted 457 views and sustained user engagement. SEO-optimised content was posted to enhance location relevance, viewable at https://g.co/kgs/DDntRx. December’s GBP strategy centres on elevating ‘commercial cleaning Melbourne’ in local search results and reinforcing local search visibility through the addition of service areas.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 2 keywords ranking in top 4-10 (first page) results
  • Keyword ‘commercial cleaning services Malvern’ ranking in 1st position (first page)
  • Keyword ‘commercial cleaning Malvern’ ranking in 1st position (first page)
  • Keyword ‘office cleaning Malvern’ ranking in 2nd position (first page)
  • Keyword ‘cleaning services Malvern’ ranking in 5th position (first page)
  • In November, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Through December, the SEO on-page optimisation will focus on the keyword ‘commercial cleaning Melbourne’ as it has high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results. Instructions will be sent out for the implementation of the optimisation procedure.

GBP Analysis

  • The keyword ‘commercial cleaning Malvern’ is ranking in 1st position (ahead of the map pack) in Google Maps or local search results.
  • The keyword ‘commercial cleaning services Malvern’ is ranking in 1st position (in the map pack) in Google Maps or local search results.
  • The keyword ‘office cleaning Malvern’ is ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • In November, the Google Business Profile (GBP) listing generated 457 views from Google Search and Google Maps via desktop and mobile searches (up from 451 previously), 22 website clicks (down from 23 previously), 26 requests for directions (down from 32 previously), 7 phone calls (unchanged), and 1 direct message were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was posted with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/DDntRx.
  • For the month of December, the GBP strategy will focus on the keyword ‘commercial cleaning Melbourne’ to help it gain ranking in the Google Maps or local search results. Service areas will also be added to the listing to improve local search visibility in the targeted locations.