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King Clean – September 2023 Monthly Report

by | Oct 9, 2023 | King Clean

Manager Analysis

In September, the SEO campaign initiated its fundamental first steps, laying the groundwork for future success. The team conducted a comprehensive analysis, delving into the company’s profile, competitors, and customer behaviour. Concurrently, a thorough audit of the homepage and individual web pages was in progress, ensuring a solid foundation for the campaign.

As October approaches, the focus shifts to optimisation of existing pages, implementation of correct business schema, and the initiation of off-page strategies. These actions are aimed at bolstering essential keyword rankings, with the ultimate goal of advancing keywords closer to the first page of Google search results while enhancing user engagement on the website.

Detailed instructions will be dispatched to the WebDev team to execute these strategic moves.

During September, the GBP campaign continued to make strides in local search results. Prominent rankings were achieved with the keywords ‘commercial cleaning Malvern’ in 3rd position, ‘commercial cleaning services Malvern’ in 2nd position, and ‘office cleaning Malvern’ also in 2nd position within the map pack on Google Maps.

While September saw a slight decline in views and website visits from the GBP listing, it generated 2 requests for directions and a notable increase in phone calls, rising from 1 to 7 calls directly from the listing. To bolster location relevance, SEO-optimised content was posted on the GBP listing.

Looking ahead to October, the GBP strategy will shift focus to the keyword ‘end of lease cleaning Melbourne,’ with the aim of further improving its ranking in Google Maps or local search results.

SEO Analysis

  • In September, the fundamental first steps in the SEO campaign started. Some of the highlights of the work done are mentioned below.
  • Detailed review of company, competitors, customers.
  • A complete audit of the homepage and individual web pages is ongoing.
  • All these measures build the proper foundation to effectively execute the SEO campaign.
  • Through October, existing pages will be optimised, correct business schema will be added, and initial off-page strategies will be carried out to boost vital keyword rankings, with the ultimate goal of bringing the keywords closer to the first page of Google search results and improving customer actions on the site. To implement these actions, instructions will be sent to your WebDev team.

Google Ads Analysis

GBP Analysis

  • The keyword ‘commercial cleaning Malvern’ is ranking in 3rd position (in the map pack) in Google Maps or local search results.
  • The keyword ‘commercial cleaning services Malvern’ is ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • The keyword ‘office cleaning Malvern’ is ranking in 2nd position (in the map pack) in Google Maps or local search results.
  • In September, the Google Business Profile (GBP) listing generated 1,836 total views (down from 4,677 previously), 19 website visits (down from 30 previously), 2 requests for directions, and 7 phone calls (up from 1 previously) were made directly from the listing.
  • Additionally, SEO optimised content for the GBP listing was posted with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/Vd6Zfb.
  • For the month of October, the GBP strategy will focus on the keyword ‘end of lease cleaning Melbourne’ to help it gain ranking in the Google Maps or local search results.