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Laguna Real Estate – August 2020 Monthly Report

by | Sep 7, 2020 | Laguna Real Estate | 0 comments

Manager

The month of August has produced strong and stable results both for the SEO and Google Ads campaigns. We’re pleased to see another increase in website traffic as well as an impressive growth in the number of users brought in by our organic (SEO) channel. Our overall keyword rankings have increased although some of our targeted keywords have fallen back from their previous positions, pushing us to prioritise keyword ‘Noosa real estate’ for the coming month in order to have all of our targeted keywords on the first page of Google. In terms of the Google Ads campaign, we remain to have a pleasing number of conversions and it’s a massive win to see our number of clicks jump from 690 to 935 this month. Our click through and conversion rates have all improved, allowing us to concentrate on boosting our conversion rate for the coming month of September.

SEO Analysis

  • 2 keyword ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 11th position (second page)
  • The off-page strategy will be used in September to see the rankings for the keyword ‘Noosa real estate’ secures a position on the first page of Google’s results

    • Google Ads Analysis

  • 6 Conversions
  • 935 Clicks
  • 16.8% CTR
  • 0.6% Conversion rate
  • August has produced a very steady month for the Google Ads campaign. We have seen an increase in the overall traffic and are still seeing a very high click through rate which is fantastic.
  • Our cost per conversion is currently sitting in a positive position with 6 conversions achieved throughout the month.
  • There have been some inconsistencies with the weekly conversion trend and we will be working to push for more consistency in the conversions achieved through the coming month.
  • Our plan for the month of September is to structure the campaign to achieve a higher conversion rare, and the key will be consistency.