Manager
Results have been largely positive for August, although the campaign did face some challenges. User traffic did not continue the trend from July, although the total number of site visitors remains well over 8,000 for the month. The overall trend was relatively high as well. About 55% of website traffic came through organic (SEO) channels, with a small but notable number of CPC (Cost Per Click) users. In terms of SEO performance, there was a welcome 1.6% increase in the site’s average SEO rank, and keyword performance has been steady. One keyword to note is ‘Noosa real estate agent’, which is up from 7th into 2nd! Meanwhile, the Google Ads campaign saw several wins. A significant number of conversions occurred mid-month, mostly through enquiries and calls through ads. There may be additional conversions for the month due to the 4-day delay in reporting data. Moreover, Google’s Insights recorded a rising trend in real estate agents and brokerage searches in the campaign’s target locations. In August, we focused on-page optimisations on the ‘Noosa Heads real estate’ keyword, which currently ranks 11th. We aim to bring it closer to Google’s first page since it has a high monthly search volume. For Google Ads, we will update the negative keywords list and test a Holiday Accommodations ad group to encourage traffic and conversions.
SEO Analysis
7 keywords ranking in top 3 (first page) results
4 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page), up from 7th position (first page) previously.
Keyword ‘real estate agent Noosa’ ranking in 6th position (first page)
Keyword ‘Noosa real estate’ ranking in 11th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 11th position (second page)
In August, the on-page optimisation focused on the keyword ‘Noosa Heads real estate’ as it has a significant amount of monthly searches and has yet to gain solid rankings. The goal is to bring it closer to the first page of Google search results.
Through the month of September, the SEO campaign will focus on off-page optimisation strategies to help improve how Google and users perceive the site’s authority, relevance, and trustworthiness.
Google Ads Analysis
35 Conversions
656 Clicks
21.72% CTR
5.34% Conversion rate
August has been great for the Google Ads. The campaign saw the most conversions mid-month, mostly coming from enquiries and calls through the ads. Furthermore, there can be additional conversions later since it takes about 4 days after an impression for most of the conversion data to be reported.
Although the campaign metrics were similar to July, Google’s Insights recorded a growing trend towards real estate agents and brokerage searches in the campaign’s target locations.
For August, we optimised the campaign’s location targeting. We also added low intent keywords and competitors in the negative keywords list. Finally, we added new keywords related to rentals with added locations. Aside from the business offering this and being a repeat source of revenue, there was also significant traffic related to these terms.
With that being said, the plan for September is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also test a Holiday Accommodations ad group to encourage traffic and conversions in the https://lagunanoosaholidays.com.au/ domain if there is significant search volume and projected trend for holiday property rentals.
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