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Laguna Real Estate – February 2021 Monthly Report

by | Mar 5, 2021 | Laguna Real Estate | 0 comments

Manager

The month of February has produced results that are lower in overall traffic but with promising wins in the SEO campaign. The decrease in website traffic amounted to 20.7% with the organic (SEO) and CPC (Google Ads) channels gaining only part of the overall site visits. However, it has been a highly successful month for SEO keyword rankings. The number of keywords both in the top 3 and top 4 to 10 positions are held steady. We also see fantastic progress in the below listed focus keywords as they all rank within the first page of Google, two of which are within the top 3 positions. New content and on-page optimisations will be used to move the targeted keywords closer to the top 1 position this March. On to the Google Ads campaign, it has been a more challenging month than expected. Although the number of conversions are sufficient, there are negative movements across the board for clicks, click through rate, and conversion rate. The increase in cost per click should also be addressed. For the month of March, we will be turning these figures around by pursuing the ad copy optimisations and new bidding strategy.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • On-page strategy will be used through March as we work to produce a new blog post to be featured on the website to assist in boosting the ranking for the Noosa keywords

    • Google Ads Analysis

  • 17 Conversions
  • 977 Clicks
  • 11.3% CTR
  • 1.7% Conversion rate
  • February produced a steady month of results for the Google Ads campaign, as we noticed an increase in consistency for the number of conversions achieved each week.
  • However, we noted that the conversions and the campaign’s overall performance is slightly slower compared to the previous months.
  • Now, along with the ad copy optimisations through last month, we will also use a different type of bidding strategy through March to help us find the sweet spot of the campaign.