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In February, we saw mixed but still pleasing results for both the SEO and Google Ads campaigns. Site traffic went through a marginal dip of 6.2%, but the overall trend saw a high peak towards the middle of the month and ended on an upward note. A significant number again arrived through organic (SEO) channels – over 3,000 this time, with almost all of them new. The site’s average rank saw another favourable rise by 1.4%, with more keywords now in the top 3 spots! March will see us focus off-page strategies on GMB listings, particularly for ‘real estate agents Tewantin’ and ‘Noosa real estate’. For Google Ads, we did see a drop in Clicks and Click Through Rate (CTR), but Conversion Rate has risen by 6.3% overall. We will further optimise ad copy in March and add more trust elements to manage searchers’ expectations on the landing page.
SEO Analysis
4 keywords ranking in top 3 (first page) results, up from zero in the previous month
9 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 3rd position (first page
Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 7th position (first page)
Keyword ‘Noosa real estate’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate’ ranking in 9th position (first page)
In February, we focused our on-page strategy on the keyword ‘real estate agents Tewantin’ and we expect its ranking to improve in the coming weeks.
Through the month of March, we plan to focus our off-page strategy on the GMB listings with a focus on keywords ‘real estate agents Tewantin’ and ‘Noosa real estate’ to further boost their ranking in the Google Maps results.
Google Ads Analysis
21 Conversions
689 Clicks
17.53% CTR
3.05% Conversion rate
February has been great for the Google Ads campaign as we were able to get the same total conversions as in January.
However, we have noted a 34.99% increase in overall cost per click that resulted in a 33.02% increase in cost per conversion. This means that competitors are bidding more aggressively to have their ads shown and get leads from the paid Google search results.
For February, we submitted an appeal on the unverified phone number ad extension 1800 357 528 and added the sitelink extension Holidays In Noosa to improve trust in the business once Google decides to display these extensions in the ads.
With that being said, the plan for March is to further optimise the ad copy to improve relevance, avoid any disconnect with the landing page, and add more trust elements and benefits. This would really help with setting the searcher’s expectation on the landing page and the actual service based on the ad.
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